BREACHES 50,000 UNIT SALES
Mitsubishi Motors Philippines Corporation (MMPC) recorded its eight consecutive year of sales growth after posting a total sales figure of 50,085 units in 2014. The feat enables MMPC to maintain its grasp on the ‘Number 2’ spot in the Philippine automotive industry.
Based on records from the Chamber of Automotive Manufacturers of the Philippines, Inc. and the Truck Manufacturers Association (TMA), MMPC’s sales grew 16 percent over the 2013 figures of 43,176 units.
Although MMPC’s sales growth was a bit smaller than the 23.7 percent growth rate it posted in 2013, their total sales is still one for the books as it is the first time that MMPC sales breached the 50,000 mark. The excellent performance is backed up by robust sales in all of MMPC’s product categories.
MMPC’s outstanding sales performance can be attributed to its continuous efforts in providing the market with revitalized and relevant vehicle line-up combined with and aggressive and attractive sales promotions.
New models such as the ASX and the Pajero were launched last year which significantly reinforced MMPC’s presence in the LCV segment. Both the ASX and the Pajero were well received by the market due to its class-leading features and excellent value for money.
Mitsubishi’s growth streak can be attributed to the improvements on the sales of Passenger Cars (PC), Light Commercial Vehicles (LCV) and Trucks and Bus Segments. PC sales were up 36.6 percent with 13,270 units sold compared to 9,718 units sold in 2013. Meanwhile, Trucks posted a remarkable increase of 59.6 percent with 1,258 units compared to 788 units the previous year. Bus sales increased by 21.4 percent with 34 units sold as compared to 28. While LCV sales were recorded to have increased 8.8 percent with 35,523 units compared to 32,642 in 2013. In total, MMPC’s 2014 sales reached 50,085 units compared to 2013’s 43,176 for a 16 percent increase.
Hikosaburo Shibata, MMPC president and CEO, revealed that MMPC have set a sales target of 62,000 units for 2015.
“With the auto industry demand for 2015 projected at 310,000 units, MMPC’s sales objective is to sell 62,000 units, or 23% higher than last year’s volume, and to keep at least 20 percent market share. We may be projecting a higher growth for this year as we expect this to be supported by our vehicle line up which will be complemented with three all-new models which will be divulged in due time,” Shibata disclosed.
Shibata also cited the continued improvement of the economy, increased government spending in preparation for next year’s national elections and the positive impact of the projected continued decline in world fuel prices for the optimistic sales target.
“Expect us also to be aggressive in promoting the current models to support this sales target,” Shibata added.
In the meantime, Shibata said MMPC is preparing for modernization with the acquisition of a much bigger production plant in Sta. Rosa, Laguna. “The purchase and transfer of our production operations to Sta. Rosa will enable us to increase our production capacity for our current CKD models. Right now, we have already transferred the production lines of our L300 and Adventure models and started assembly of these models effective this month. We are hoping that in the future, our MMPC Sta. Rosa plant can be complemented with another new model,” Shibata said.
At the same time, the MMPC president asked the government’s support in pushing for the new auto policy that will facilitate the development of local vehicle and parts manufacturing in the Philippines.