Mitsubishi records best sales performance in 2013

Mitsubishi Montero Sport SUV

Mitsubishi Montero Sport SUV

Company outpaces PH auto industry growth; Montero Sport tops list of bestselling light commercial vehicles
MITSUBISHI Motors Phils. Corp. (MMPC) announced it closed 2013 with total sales reaching 43,176 vehicles—the company’s highest-ever annual performance.

MMPC said 2013 figures had broken its previous record of 36,533 units sold that was set in 1996. The feat also marks the company’s seventh consecutive sales growth as it rose 23.7 percent last year, which is higher than the growth posted by the Philippines’ auto industry.

The Chamber of Automotive Manufacturer of the Philippines Inc. (Campi) and the Truck Manufacturers Association reported combined annual sales of 181,283 vehicles in 2013, an improvement of 15.7 percent compared to the 156,649 units sold in 2012.

Another notable accomplishment for the year was MMPC’s December sales of 4,322, the highest monthly retail sales in its history, the company said. It added that MMPC surpassed its target sales figure and that it was able to attain a 23.8 percent market share, which is a modest increase from its 2012 market share.

With the results, MMPC in 2013 has maintained its number two position in the Philippine auto industry, behind Toyota Motor Phils.

Contributing to MMPC’s achievement in 2013 were the strong performances of its Passenger Car (PC), Light Commercial Vehicle (LCV) and truck segments. MMPC said the locally manufactured Mitsubishi Lancer EX was complemented by the Mitsubishi Mirage hatchback and Mirage G4 sedan during the last quarter, which bolstered the company’s presence in the PC segment. PC sales more than doubled with 9,718 units sold, or a significant 202.4-percent spike over 2012’s PC sales of 3,214 units.

MMPC said truck sales also improved by 28.3 percent with 788 units sold while LCV sales modestly increased by 5.1 percent with 32,642 deliveries, compared to the 31,058 units sold in 2012.

Citing data from Campi, MMPC said several of its models have made it to the top 10 list of bestselling vehicles in the Philippines. Sales of the Mitsubishi Montero Sport reached 14,683, making it the best-selling LCV in the country. The Mitsubishi L300 FB Chassis Cab and Adventure models also made the roster with deliveries of 6,810 units and 6,580 units.

MMPC said the Mirage hatchback landed third-best in the domestic industry’s list of best-selling PCs with figures reaching 6,191.

Growth factors
MMPC said its sustained sales surge is highly attributable to the healthy financial and economic condition of the country.

It added that MMPC is crediting its robust performance to its diverse product lineup, class-leading features, and value-for-money models. The company also pointed to its aggressive marketing efforts that were coupled by several promotions and enticing bank vehicle financing programs as factors to its growth.

MMPC in 2013 commemorated its 50th anniversary. Other milestones that company marked last year include getting the much-coveted Car of the Year recognition for the Mirage hatchback, as well as clinching Midsize SUV of the Year plum with the Montero Sport at the Auto Focus People’s Choice Award. Mitsubishi’s other models like the Adventure, ASX, Mirage and Pajero also received runner-up citations in their respective categories at the People’s Choice Awards.

Looking forward
Given the healthy financial and economic conditions, entry of new players and the expected aggressiveness of all brands, the Philippine automotive industry is forecast to further expand in the coming years, according to MMPC.

“With the overall local automotive industry demand forecast of 230,000 units for 2014, MMPC aims to sell 50,000 units, or around 16-percent higher than in 2013,” said MMPC President and Chief Executive Officer Hikosaburo Shibata. “This year, we are committed to double our efforts and to proactively respond to the market needs and demands as we continue to offer vehicles that will perfectly suit the diverse lifestyles of our valued customers and, at the same time, provide quality services that will always be synonymous to customer satisfaction.”


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