Uniqlo launched a new global project where art and fashion meet. In collaboration with the Museum of Modern Art (MoMA), SPRZ NY (“Surprise New York”) features a number of specially designed items such as T-shirts, outerwear, innerwear.
Uniqlo became a multi-year, corporate sponsor of MoMA, home to one of the world’s greatest collections of modern and contemporary art, in May 2013. At that time, the Japanese fashion label hosted the museum’s Friday night free admission program, now called “Uniqlo Free Friday Nights,” which provides increased accessibility to the museum’s exhibitions, collections and film programs.
To further its continued support of MoMA, Uniqlo is presenting the MoMA Special Edition items this year inspired by artworks of late artists from the Museum’s collection, as well as new designs specially made for SPRZ NY in collaboration with living artists.
The MoMA Special Edition designs are based on the works of the world-renowned artists Andy Warhol, Jean-Michel Basquiat, Keith Haring, Jack Pierson, Jackson Pollock, Lawrence Weiner, Ryan McGinness, and Sarah Morris.