AN EXECUTIVE of Lazada Philippines said that consumer behavior of e-commerce is gearing toward mobile phone shopping.
“Consumer behavior driving rapid and massive shift from desktop to mobile shopping,” Inanc Balci, chief executive officer of Lazada Philippines, said in a news briefing.
“We have around 55,000 orders coming from mobile. So we believe that mobile e-commerce is doing very well and that the proportion is going to increase,” he added.
According to Google’s Consumer Barometer 2014 report, smartphones and tablet computers are the most commonly used mobile devices in the Philippines with 41 percent and 15 percent respectively while desktop computers account for about 36 percent.
This mobile-first consumption changes the way consumers now browse and shop online.
Lazada has also seen a surge in mobile app downloads across the region, which has grown over 75 percent since December 2014. There were approximately 1.5 million or close to 50,000 downloads per day in April alone.
Since the company launched its Android application (app) in June 2013 followed by its iOS app in January 2014, mobile app downloads have reached over 11 million to date in the region.
The Android app has consistently ranked among the daily top four shopping apps in Southeast Asia.
In April this year, the iOS app has been featured as a recommended shopping app about 70 times daily on the regional App Store.
“We bring Southeast Asia’s largest online shopping mall to our consumers anytime and anywhere, with a best-in-class effortless mobile app shopping experience,” Balci said.