MOTO Philippines, previously known as Motorola, said on Wednesday it is eyeing the No.3 spot in the smartphone market with the adoption of new marketing strategies to better reach local consumers.
“Our ambition in the market is really to be the No. 3 smartphone global brand. With the products that we have, we are very confident [that we can]achieve our goal,” John Rojo, country manager for Lenovo Mobile Business Group Philippines, told The Manila Times on the sidelines of an event in Taguig City.
According to Rojo, even though they had just rebranded into Moto from Motorola last October, they are very optimistic that they will gain market share with their new marketing strategies.
“We are expanding our retail presence. We want our consumers to really experience the Moto products. We have a good portfolio (of smartphones)—from midrange to premium and of course from entry to premium level. That makes Motorola more accessible to a wider base,” he said.
Rojo also disclosed that they are partnering with telecommunications companies in the Philippines to strengthen their plan to reach a wider consumer base.
“We have partnerships that we are already exploring with the telco companies—Globe and Smart. We are already in discussion that our products will be ranged by the telcos, like when people buy a plan from them, our products will be [part of the]line up,” the company executive said.
“Finally, we have our dynamic marketing communications and branding. We are confident given that how people respond to Motorola as a brand—an innovative, durable, quality product,” he continued.
Asked about the plans of Chinese tech giant Lenovo after it acquired Motorola in 2014, Rojo said they will maintain a dual-brand strategy in the country.
“Lenovo and Motorola will both exist in the market. They will be more focused now on Motorola, but Lenovo as a brand will still be present as it is in laptops, tablets, servers, among others, since it’s a really strong brand on the tech/IT side,” he said.
At the product launch, Moto introduced a line-up of new smartphones to compete in the market—the Moto Z2 Play, the Moto C Plus, and the Moto E4 Plus.
“Motorola remains committed to delivering meaningful experiences through innovative mobile technology to consumers. We believe that the ultimate satisfaction we can give to Filipino consumers is a transformative experience,” Rojo said.