THE premier group of motorcycle manufacturers in the country recorded a new sales benchmark by capping its first six-month performance with a 42 percent year-on-year sales growth.
Total production in the first six months of 2016 rose to 544,699 units of motorcycle from 382,365 units in the first half of 2015.
“With this rosy first-half accomplishment, the motorcycle manufacturers’ group banks on the trajectory to continue and confidently targets to achieve the milestone of more than one million units sold by end-December this year,” Rodel Pablo, the president of Motorcycle Development Program Participants Association (MDPPA) said on Thursday.
Growth, he said, was driven by the sales of the motorcycle type. “The Moped [MP] model or the underbone motorcycle holds the most number of units sold in the first half of 2016.”
With 205,636 units sold from January to June, the MP class posted 58 percent year-on-year growth, overtaking the Business [BU] models category which led the numbers in H1 2015, Pablo noted.
The country’s strong economic performance resulting in an increase in per capita income and positive outlook have also contributed to MDPPA’s sales growth as the improving economy allowed more consumers to purchase motorcycles.
“The flourishing sales figures of the motorcycle industry are a clear indication of how the country’s improving economy contributed to the group’s mid-year performance. BU motorcycle numbers, for instance, show that many of our countrymen are making a living through tricycles or that many SMEs are using motorcycles in their daily operations for delivery services,” Pablo added.
Based on previous years’ trends, July to December usually bring in better sales. Considering that the association feels bullish about exceeding one million mark by the end of the year. In 2015, sales totaled 850,509 units.
“The introduction of affordable but reliable motorcycle models propelled the sales performance of MDPPA member manufacturers. The traffic congestion in major cities, such as Metro Manila, also prompts commuters to look for alternative modes of transportation. Commuters consider motorcycles as a fast and affordable transportation alternative,” Pablo added.
In addition, the introduction of fuel injection models was a welcome innovation for motorcycle enthusiasts, offering better fuel efficiency, and smoother and more consistent throttle response.
Meanwhile, the group’s efforts in curbing the patronage of counterfeit products to promote road safety also contributed to the positive yield in the industry’s first half performance.
“MDPPA remains a firm advocate of road safety. We’ve always been very active on this issue, communicating to people how dangerous it is to use counterfeit products instead of the genuine ones,” Pablo said.
He also noted that the same factors could fuel further growth for the remainder of the year.
In line with its road safety advocacy, the group conducts free seminars nationwide for riders’ groups and school children, as well as a road safety stickering campaign to promote the use of standard helmet. The Road Safety Seminar aims to educate the rider-participants on how to be safe and responsible riders.
The seminar module includes, among others, topics on choosing the right motorcycle and its proper operation, proper riding positions and appropriate riding gears. Representatives from the Land Transportation Office and the Philippine National Police are also invited to discuss on traffic rules and regulations and other relevant laws.