After it was acquired by Lenovo, Motorola Mobility is making a comeback in the Philippine market as Moto, with a new portfolio of smartphones.
“We’re officially announcing the return of Moto in the Philippines,” Lenovo Mobile Business Group country manager Dino Romano said in a briefing at the City of Dreams in Entertainment City, Parañaque on Thursday.
“It is the dawn of a new era so to speak, for mobile phones here in the Philippines because we’re bringing back the iconic brand,” he said.
Romano noted that the Philippines is one of the most important markets in the region with the fast growth in smartphones in the local market.
In fact, Lenovo first introduced its flagship series, the Moto Z and Moto Z Play with Moto Mods, in the Philippines within Southeast Asia.
The Moto Z Family offers customized experience for clients through four Moto Mods.
These Moto Mods include Incipio offGRID Power Pack that adds 22 hours of battery life to the Moto Z unit; JBL Soundboost Speaker Mod, which booms and produces high-quality mobile audio; Moto Insta-Share Projector Mod, which can project up to 70-inch images to any flat surface; and Hasselblad True Zoom Camera Mod, with its 10 times optical zoom and 12 megapixel sensor resolution producing high-quality images and videos.
“The focus now is to drive a really good customer experience and make sure that in terms of brand recognition we remain strong,” said Romano.
Aside from the flagship series, Moto also brings to the local market its mid-range Moto G Family and its entry level device Moto E Power.
Lenovo targets to open two stores exclusive for Moto within the year.