Driving is a way of life, whether it’s taking the kids to school, doing the grocery run or going to work; being behind the wheel is an essential part of our personal, family and work life. It can be enjoyable and pleasant, but at times it can also be stressful and dangerous with fatal consequences. Majority of car crashes usually involves one driver.
In an effort to promote driver discipline and defensive driving, Motul, the country’s only 100-percent fully-synthetic performance engine oil is introducing its Corporate Social Responsibility (CSR) campaign at this year’s Manila International Autoshow (MIAS).
With the “Drive Right” campaign, Motul is giving away cool car stickers with different road safety messages including “Never Drink and Drive,” “Never Counterflow” and “Be Considerate. Share the Road.”
The CSR campaign was borne out of the frustrations of the everyday driver. More than a decade ago, the traffic situation was far safer and driving along EDSA was a stress-free experience. These days, it is chaotic at EDSA, with every driver having a free-for-all, as each one fights for every inch of space almost everyday.
Road rage incidents are common, and hopefully the Drive Right campaign will remind everybody out there that the roads are for everybody, and that we must learn to share it with discipline and inspire goodwill among fellow drivers.
The corporate social responsibility project is Motul’s small contribution in making our roads a safer place enjoyed by disciplined and defensive drivers.