Movement to live in the moment

Bianca Gonzalez is one of the key personalities who took part in the ‘Live To Feel’ movement

Bianca Gonzalez is one of the key personalities who took part in the ‘Live To Feel’ movement

Today’s generation is defined by one simple question: “Why not?” Dubbed “actualizers,” this new breed of young Filipinos realize and fulfill. They become involved in different experiences—sometimes simultaneously—and never fail to share ordeals through social media.

An interactive movement known as Live To Feel has given this generation an opportunity to celebrate who they are and how they live. The movement brings to light the idea of not just existing, but living in every moment through feelings, actions, and opportunities.

This generation’s most influential personalities participated in bringing out the Live To Feel philosophy, going online to talk about how they define themselves and live through the feelings they get from each experience. Conversations about this idea gained a pervading Internet presence through the hashtag #LiveToFeel.

#LiveToFeel became the movement’s statement, experience and story. The Filipino community began owning the “I live to” statement, creating and expressing their own definition of Live To Feel through unique statement portraits.

These portraits, generated through, empowered Filipinos to answer the question: How do we live? All those who participated celebrated this powerful statement at the Eastwood Mall Activity Area.

Key personalities who took part in the Live To Feel movement included Bianca Gonzalez, Daniel Matsunaga, Laureen Uy, Marcelo Santos 3rd, DJ Mars Miranda, TeamManila, the Roxy Philippines Lifestyle Ambassadors, Chef Jayps Anglo, Martine Cajucom, Everywhere We Shoot, WeeWillDoodle, and many others.

These personalities showed how they defined the different aspects of their lives through live music, a giant doodle wall, a surfing experience simulator, and an on-the-spot silkscreen T-shirt printing session. The day came to a close with a performance by DJ Mars Miranda, giving this momentous celebration a thrilling vibe as the crowd gazed up at the completed collaboration.



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