The Department of Trade and Industry (DTI) saw P16 million worth of sales generated during the recently held Sikat Pinoy National Food Fair 2016, mostly from regional micro, small and medium enterprises (MSMEs).
The Bureau of Domestic Trade Promotion (BDTP) noted P13.42 million was from direct cash sales and booked orders P3.32 million was from negotiated sales.
The sales this year reflected a 42-percent increase from P11.77 million last year.
The DTI noted 163 MSMEs from 16 regions took part in the Sikat Pinoy National Food Fair, where a wide selection of products, including processed fruits and vegetables, dairy products, snack food, condiments, processed marine and meat products, native delicacies, rice, sugar, various sweeteners, and cooked food, was sold.
Major products were featured at the fair: coffee and cacao, halal, herbal teas, fruit juices, and health supplements.
The top sellers were the Muñoz Science City Food Products, Catbalogan Samar Association of Food Processors and Edelyn’s Homemade Nuts.
“Beyond the number of exhibitors or the gross value of transactions that we had, we also count among our achievements the opportunities that we have given our food entrepreneurs,” DTI Industry Promotion Group (IPG) Undersecretary Nora K. Terrado said in a statement.
Terrado noted the exhibitors in previous fairs have successfully moved on to the International Food Exhibition or IFEX.
A marketing clinic was staged by the Department of Science and Technology Food Nutrition Research Institute (DOST-FNRI) and the Design Center of the Philippines (DCP) to help address concerns of the MSMEs such as product sensory evaluation, food packaging, and labeling consultation.
Notable personalities held cooking demonstrations: Chef Boy Logro of Cheng Ban Yek and Co. Inc., Chef Andro Fadranza of Mama Sita’s Mixes and Sauces, Chef Napoleon Sol of First PGMC Enterprise Inc., San Miguel Integrated Sales and Cook Magazine.
Established in 2013, the Sikat Pinoy National Food Fair was an initiative of the DTI-BDTP to promote local MSMEs and help improve their presence in the domestic market.