MTRCB remains focused on the Filipino family


Chairman unveils ‘Matalinong Panonood’line-up of 29th anniversary activities
As the Movie and Television Review and Classification Board (MTRCB) celebrates its 29th anniversary this year, its chairman, lawyer Eugenio “Toto” Villareal takes pride that the agency has been consistent with its mandate to promote and protect the family, the youth, women, and other vulnerable sectors of society requiring special attention in the realm of media and entertainment.

“The present board continues its thrust to empower the Filipino family, including the kasambahay, to evaluate and intelligently choose media content by pursuing the ‘Matalinong Panonood’ initiative, which former MTRCB chair and now Sen. Grace Poe carried out during her tenure,” Villareal declared at the official launch of the MTRCB’s anniversary activities at its Quezon City office.

“Ang focus talaga namin ay ang pamilyang Pilipino at para sa amin, hindi sapat ang pagbigigay lamang ng advisory kung sino ang maaring manood ng isang programa sa telebisyon o pelikula. We make every effort to make the audience understand why a movie or program is rated as such so that they can make educated and informed choices in what they watch, especially when it comes to what their children should watch.”

The chief said this advocacy is very evident in the MTRCB’s anniversary activities, which will culminate in the 2nd Family and Child Summit.

The board continues to be innovative in its initiatives to promote a value-oriented media and entertainment culture. For this year, there will be three activities, namely: a poster-making contest, a jingle-writing contest; and the “Children’s Mini Film Festival,” which will precede the summit proper. These activities seek to engage the various stakeholders, especially children.

The poster-making contest, which is mounted in cooperation with the National Council for Children’s Television will be held on August 29 at the Albergus Open Court, Quezon City.
Finals for the jingle-writing contest, which is headed by board member, singer and socio-civic leader Lea Navarro, will be held on October 24.

“The contest is very modest because of our limited resources at the MTRCB but we are opening it to college students from Metro Manila,” she informed The Manila Times. “The content of the jingle should be pivoted on the ‘Matalinong Panonood’ advocacy and should include all the different ratings, which the MTRCB uses for both TV and film. We plan to use the winning piece in as many platforms as we can, for example in TV spots and just before movie features in cinemas, which will give that young composer’s work nationwide exposure.”

Finally, the 2nd Family and Child Summit will be held at the GT-Toyota Asian Cultural Center on November 8, which will seek to make the agency’s ratings efficacious reality down to the grassroots level.

“Our goal is to empower every Juan and Juana to be able to wield the system in evaluating content,” emphasized Villareal. “Under the twin norms of age-appropriateness and audience-sensitivity, each parent or responsible adult will be able to determine the entertainment and information that children may see.”


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