Musicians, celebs gather for ‘Billboard’ collab

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Sam Concepcion

Sam Concepcion

Music and fashion enthusiasts, celebrities and models recently flocked to the TriNoma Mall Activity Center for the unveiling of Billboard Magazine’s collaboration with a local fashion label.

Myx VJ Alex Diaz hosted the even that was opened by emerging local act, She’s Only Sixteen, whose energy and sound drew in a crowd of shoppers into the mall’s center.

Following them was DJ Toby who spun a dynamic mix composed of Billboard’s current chart toppers, and then the breakout group, Never the Strangers, who got everyone grooving to their biggest hits.

DJ Kat De Jesus, one of the metro’s top DJs, was the final act to hit the stage before the main event: a fashion showcase of key pieces from the new Oxygen x Billboard collection.


Singing and dancing to some of Justin Bieber’s latest hits, Sam Concepcion provided the background music for the fashion show as the models enthusiastically worked the catwalk.

DJ Kat, Jan Aranilla, and Shaira Luna

DJ Kat, Jan Aranilla, and Shaira Luna

“We wanted to emphasize that the collection was made with those who are very passionate about music and styling,”said Jeff Bascon, brand director of Oxygen.

Notable personalities spotted during the high-octane event included GMA actor Benjamin Alves, ex-PBB housemates Ysabel Mejia and Nichole Baranda, the Zombette’s Ornusa Cadness and Sanya Smith, Those Damn Nerds’ woman of steel and Pioneer DJ Mia Ayesa, musical artist and singer Keiko Necesario, Amazing Race Asia 2012 winner CJ Jaravata, celebrity makeup artist Jake Galvez, Filipino-French model Luke Jickain, and fashion and style bloggers Alyssa Lapid, Alex Lapa, Seph Cham, Trice Nagusara, Rodel Flordeliz, Myke Soon, and Miko Carreon.

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