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Monday, April 09, 2007

 

MANAGING FOR SOCIETY
Dennis Berino
One million trees and beyond


It has been said that the very technology that has enabled man to manipulate and control nature has also polluted our environment and rapidly depleted our natural resources. For the most part, business treated air and water as free goods and looked at the environment as a source of unlimited resource. Incessant focus on the bottom line led to paltry efforts in pollution control and environmental sustainability since activities for these were generally viewed as additional effort and expense for the organization. It does not help that the world’s economies continue to pursue a goal of economic growth with its continuing demand for depletable resources.

Not much effort is being been done to transform the economy for the continuity and viability of civilization. It is the obligation of the current generation to protect the interest of future generations.

In an effort to contribute its share toward a sustainable future for the country, De La Salle Philippines has embarked on a “Million trees and beyond” project. The project has for its rationale the following: “The Philippines is faced with much ecological crisis especially with the destruction of its many natural ecosystems. Focusing on the terrestrial ecosystems, the country has lost most of its old-growth forests with only less than a quarter remaining. Much of the deforestation of our country’s forest reserves happened in the last 50 years of our history. Within the last two decades, Filipinos have experienced the negative effects of deforestation. It has taken thousands of lives and has left many orphaned and homeless.”

The Philippine La Sallian Family has deemed it timely and relevant to pursue the cause of the environment. With the “Million trees and beyond” project, the school aims to meet the following objectives: (1) provide a venue for more proactive responses to environmental issues via tree planting activities and reforestation programs that promotes the propagation and caring for indigenous species; (2) draw out mechanisms that will systematically involve the Lasallian Family in sustainable reforestation and greening efforts in close partnership and coordination with local communities; and (3) conscienticize the Lasallian Family and people belonging to the various partner communities on the importance of natural ecosystems such as forests through tree-planting and reforestation activities that promote a more practical “learning-by-doing” approach in environmental education.

A lot of planning and preparation, networking, resource allocation and follow through activities need to be done to make the project continuing and sustaining as well as create a good impact on the environment. The school realized the need for close tie-ups and partnership with local communities and governments to make the project relevant to the overall greening effort as well as provide an avenue for active involvement among the greater number of population.

Aside from the direct impact on reforestation, the pro-ject aims to inculcate caring and nurturing attitudes among the student body with the hope that they will carry and continue this advocacy even when they have left the school portals already. More than the trees planted, it is this attitude of caring and nurturing that will contribute to the project’s sustainability into the future.

It is a challenge for all of us to be stewards of nature, not masters who will dominate nature. Only with such an attitude will we be able to effect meaningful activities to preserve the environment and ourselves.

Dennis teaches at the De La Salle Professional Schools Ramon V. Del Rosario Sr. Graduate School of Business. He welcomes comments at dennis.berino@dlsps.edu.ph.

  
 

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