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Friday, April 13, 2007

 

HEADS UP
By Joel P. Palacios
Apology officer


When a man is cool, calm and collected you’d believe it if he says, “I eat complaints for breakfast.” But many others crack from the pressures of daily life. You can imagine them screaming, “Ayoko na, sobra na,” and cupping their ears to stop what seems a constant pounding on their ears.

Depending on your tolerance level, each of us handles complaints and stress in various ways. You can be cool and composed when cornered by a loud and aggressive loan shark, demanding payment for a debt. You can be condescending toward a persistent friend or relative seeking a big favor. You can show indignation when somebody complains about your bad breath or body odor. It’s a matter of style.

How do you handle a nagging wife? “Easy,” says a macho husband who claims he eats naggings for breakfast. “You shower the wife with gifts and kisses, if you can. Or, you go back to bed and pretend to sleep, if you can.”

Of course, it’s not always that easy. Not all women can be bought with gifts and kisses. A good number of them are good candidates for the post of Ombudsman. They are cold, calculating and incorruptible. Try to cross them and they immediately demand the death penalty. Some of them love to lop off your organ. “There are precedents,” says a lugubrious lawyer, who looks like a victim.

Also, you don’t turn off a nag by pretending to sleep, says another macho husband, who claims his wife trained him to become the world’s expert on nagging. “You can go to bed, and you can go to sleep, but you will have to wake up, and she resumes her nagging. You might as well lie in a coffin, which is the final solution,” says the expert.

The nagging wife, the debt collector, the salesman knocking on the door, friends and relatives seeking favors, the nitpicker, the louse in the office trying to ruin your day, they are some of the whiners and self-righteous slobs who make life miserable.

And it’s not just you. A flood of complaints will give any service-oriented company a hard time. Some companies create departments to handle complaints and assign apology officers to address the more problematic ones.

In the United States, an airline company, Jet Blue Airways, hired an apology officer, Fred Taylor, to take calls from disappointed customers and to fire off homespun letters of apology. The strategy was apparently intended not only to head off more customer complaints; the airlines also hoped it would quell talk of new consumer protection regulation in Congress.

In one letter of apology, Taylor said to a passenger who was on a flight to Albuquerque: “Erring on the side of caution, our captain decided to return to Phoenix rather than second-guess the smell that was in the cabin. Not toxic, it was obviously annoying.”

Even on good days airlines have plenty to be sorry about—a tragicomic mix of broken planes, sick passengers and scary landings. Recapping a troubled flight from Las Vegas to San Francisco recently, Taylor said the plane circled back after taking off because the landing gear would not retract. And there was more. “During the return, a customer became ill and ‘decorated three rows of seats and a few customers.’”

Airline companies easily get help to handle complaints. What about individuals? It’s impractical even for a rich person to hire an apology officer, who will absorb the complaints, including those from the wife.

Besides, hiring an apology officer can be dangerous. The following is a possible typical scenario: The wife demands you account for the hours you went “missing” after leaving the office and coming home in the wee hours of the morning. Of course, you toss the difficulty of explaining to your personal apology officer. “My wife wants to know where I was last night. She’s mad and she wants her pound of flesh.”

The apology officer brings his hands down defensively to his crotch. But the apology officer quickly regains his composure and says: “No problem, sir. I was with her the whole time last night.”

If you don’t have the means to hire an apology officer and want to avoid complaints, it is best “to walk the straight and narrow line.”

It is easier to deal with complaints if it does not involve your “pound of flesh.” And you can gladly say to yourself: “Pour it on, I eat complaints every day.”

   
 

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