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Friday, April 13, 2007

 

Estrada wants GO TV ads scrapped

By Francis Earl A. Cueto, Reporter

Detained President Joseph Estrada is not pleased with the political television commercials of the Genuine Opposition and wants them changed immediately, a source in the opposition camp said Thursday.

GO had previewed for media the four 30-second ads that highlight basic issues against the Arroyo administration: poverty, economics, human rights and hunger.

The ads do not show the names or faces of the GO’s 11 senatorial candidates.

The source said that instead of being impressed, Estrada several GO senatorial candidates complained that the ads, two of which are already being aired, looked more like an ad for a party-list organization.

Estrada disliked the fact that the ads focused more on the opposition coalition and not on promoting or selling the candidates themselves.

“He is not happy with the political ads. He was expecting the commercials to focus more on the candidates but instead it focused mainly of the coalition party,” the source said. Estrada wants the ads scrap­ped and replaced with commercials that would concentrate on the candidates.

A 30-second ad on TV ranges from P120,000 to P150,000 per showing on primetime.

GO spokesman Adel Tamano had said that one of the ads was aired on a TV station last week.

Tamano said the names or photos of the GO candidates were not included because they are supposed to be campaigning as a team.

He said GO’s lawyers have scrutinized the ads to check for libelous material.

The TV ads are expected to be shown on Sunday in a major TV station while other stations will air one or two separately.

The opposition coalition said it would also produce a common TV ad, this time showing the pictures of its candidates.

San Juan Mayor Joseph Victor Ejercito, GO’s deputy campaign manager, dismissed as intrigue the issue over the TV commercials.

   
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