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Monday, April 16, 2007

 

Sony aims to take lead 
in organic flat-screen TVs

 
JAPAN’S Sony Corp. said that it hopes to launch the world’s first organic electroluminescence flat-screen television later this year, aiming to take an early lead over its rivals.

Such screens, which sandwich a very thin layer of organic material between two plates, use less power and offer brighter images and wider viewing angles than liquid crystal display panels.

 “We are going to mass produce and start selling eleven-inch organic electroluminescence [television] models by the end of the year, which will be a world first,” said Sony spokesman Chisato Kitsukawa.

Rival Canon has previously said it is also considering a commercial launch of electroluminescence display panels by 2007.

Competition in flat-panel displays is heating up, with electronics manufacturers vying over several different types.

Sharp Corp. is concentrating on liquid crystal displays, while Matsushita Electric Industrial, best known for its Panasonic brand, has been heavily investing in plasma display panels.

Sony was initially left trailing by its rivals in the fast-growing flat-television market, but has since made a strong comeback.
--AFP

   

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