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FLYING V reported rising demand for its biodiesel
product, as the alternative fuel was loaded six million times over
in refilling stations across the country.
Jaz Lualhati-Iglesias, Flying V
marketing manager, said during a review of the company’s
nationwide biodiesel roll-out that demand for its B1 biodiesel blend
has been picking up since it was launched in August 2005.
She added that Flying V’s
dealers have reported a “very perceptible understanding and
acceptance of biodiesel” among the consumers. This was attributed
to the oil company’s sustained information and promotion campaign.
Since launching its B1 product,
which has a 1-percent mix of biodiesel, in Cainta back in 2005,
Flying V has successively rolled out the product all over the
country, from Pagudpud in Ilocos Norte to Davao City in the south.
--Euan Paulo C. Añonuevo
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