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Advertisements on mobile telephones in Japan are set to triple by
2011, outpacing growth of advertising on the Internet, according to
a study.
Spending on such advertisements is expected to hit 128.4 billion yen
(1.1 billion dollars) in 2011, compared with 39 billion last year,
Japan's leading advertising firm Dentsu said.
By comparison, Japan's market for non-mobile Internet advertisements
is expected to grow from 231 billion yen to 400 billion yen in the
same period, according to the study released Monday.
The growth comes after Japanese telecom operators last year equipped
phones to search online by keyword, allowing advertisers to post
related links in a revenue-generating model pioneered by Internet
giant Google.
Japan has more than 100 million mobile subscribers out of a
population of 127.7 million people.
It is also one of the most advanced markets, with more than
two-thirds of mobile subscribers using third-generation or even more
sophisticated sets that allow surfing of the Internet and other
advanced functions.
--AFP
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