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Philippine Wacoal Corp.’s new brassiere line,
Luludi Lingerie, will open new business opportunity to local dealers
in the direct-selling industry in the country. The said brand will
be the only line to be carried in the direct selling venture of the
company. This is the company’s strategy to strengthen and define
the different brands they carry.
Philippine Wacoal Corp. is known
for quality and functional lingerie with its flagship brand Wacoal
introduced in 1989 and was made available both in stores and dealers
or direct selling agents. With the introduction of Luludi Lingerie,
the company decided to distribute Wacoal in store counters only and
opted to exclusively distribute Luludi through dealership. Luludi is
aimed at opening business opportunities for women, thus the best
channel to bring it to its market is through direct selling.
Luludi fits in to the practical
women. They are hardworking, wise-spender, yet exudes the aura of
confidence and femininity. “Wacoal and Luludi are intended for the
same age bracket, thou differentiated in terms of their choices and
priorities. With the launching of Luludi, we are hoping to cater to
a broader market which we were not able to tap with our flagship
brand,” said Toshihisa Tanaka, PWC’s President and CEO.
Luludi Lingerie products are high
quality pieces at consumer-friendly prices intended for all the
sensible women who think of their responsibilities first before
themselves but still want to reward themselves by being so. This
brand’s lingerie pieces are of simpler styles but are functional
and durable to last longer than other brands.
“For women who assume more
responsibilities, buying a piece of lingerie is already considered a
luxury. But we believe that regardless of role or position in the
society, all women have the right to a piece of nice lingerie to
feel good about themselves. With Luludi, we are indulging women to
lingerie sans the guilt,” shared Tanaka.
The Philippine Wacoal Corp. is
targeting to increase its dealership this year with Luludi Lingerie.
New styles will be available this April at dealers nearest you.
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