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Thursday, March 29, 2007

 

The proliferation of award-giving bodies 

By Prof. Johven Velasco

SUMMER is usually awards season and once again the frantic search for “the best of the year that was in movies” unravels. Actually, the award-giving has started as early as two months ago with the Young Critics Circle, the Golden Screen Awards of the Entertainment Press Society, the Star Awards of the Philippine Movie Press Club and the Gawad Tanglaw, an academe-based body, handing out their trophies. The Famas, Gawad Urian and the industry’s own Luna Awards are slated to follow suit shortly before or after the summer ends.

Ironically, they—and we—never agree on what and who is the best. Yet, award-giving bodies exist and even mushrooms, each coming up with their thrusts and their criteria in choosing the best. There are at least two entertainment press groups (mostly from the tabloid press), two critics’ organizations, and two academe-based groups.

At press time, the Film Academy of the Philippines’ Luna Awards has no spin-off or splinter group yet and the Famas can claim singular honor as the longest existing but not necessarily the most credible nor prestigious award-giving body. ( Although last year, a break-away group from the Famas started to revive the Maria Clara awards. – Ed) And there is also the Catholic Mass Media Awards, with marked moral values and standards. Independent/digital filmmakers have their own set of festivals and recognition, too.

They all want their choices proclaimed as “the best.” Still, at times even within a group, members cannot agree and so they come up with double winners, because no one is willing to give way to the choice of others and hence they cannot reach a consensus.

The fact is, all of us may have forgotten the wisdom in the old adage that says that, “beauty is in the eyes of the beholder.” And film award-giving bodies are kin and kindred with beauty-contest organizers at all levels: local, national and international.

They are a dime dozen and they all have their respective advocacies, at best, or worse, their own biases; worst, it is perceived that some of them can also be influenced or compromised by pressure groups, either with money or in kind. In addition, their choices are never largely or popularly accepted. There are always disgruntled and griping spectators somewhere. Ask the Metro Manila Film Festival organizers.

Truth is “the best” is not chosen by any definitive scientific measure or standard. In the case of film awards, making a choice is largely subjective and no single aesthetic sense or framework prevails; and repeat, it is influenced.

Is this necessarily bad? Not so, as long as no group claims to be the “most authoritative,” “the most credible and prestigious,” “the best.” Or that we are all aware of their respective biases. For frankly, each one is out to give awards self-servingly to “canonize” its own aesthetic sense, its own taste. Unfortunately or fortunately, taste cannot be legislated or regulated, it is acquired and nurtured in the context of one’s life, existence and environment. As no two persons are exactly alike, they cannot always have the same taste and preferences. Initially they may find commonalities but in time they will differ and disagree.

Time was when film awards were given to recognize the best efforts and encourage artists and craftspeople to give out their utmost. Now, awards only foster discord and animosity among nominees and their camps and leagues of followers. Ironically, they even discourage some of the truly talented who continue to lose to mediocre winners. When an award-giving body singles out something or someone as “the best,” it effectively marginalizes the rest, which may be “equally best” or even “more so,” in the eyes of others.

So what right has any single group to impose its own taste through awards that proclaim “the best”? Not especially in postmodern times where a plurality of voices are heard and noted and the primacy of any single artistic canon is questioned. Or where film is polysemic or has no single meaning or interpretation and can therefore be appreciated in various levels and contexts. Perhaps it is enough that five or so (maybe a little less or a little more as the case may be) are named as “the best” for the year and the final choice is left to the individual viewer.

Personally, the occasional ties are welcome and in the right direction. That way, a lesser number is marginalized by such proclamation. Why single out any one of them as the best, when noteworthy talents abound among Filipino film artists? And we never nor will ever agree on who and what the best is, anyway. The proliferation of award-giving bodies is also welcome, to some extent. This underscores the fact that different groups have different tastes, critical frameworks, and standards; hence, their choices vary. So why can’t we have our own, our personal “bests”?

How then do we regard awards that look for the best?

Treat them like we do most industry or media events. They effectively drum up interest in the industry. That will be good for a moribund enterprise. For most of us ordinary mortals, let us trust our own aesthetic sense—Western-influenced, classroom-bred, or homegrown and nurtured. Anyway, unless one is a critic in a professional journal or publication, an academic discussing lessons in a classroom, or a member of the jury in an award-giving body, she/he is not obliged to articulate nor explain his/her own aesthetic sense and standards.

In a sense, lay people have a better stance. There is less danger for one to impose his/her own taste on others, wittingly or unwittingly that is.

   
 

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