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By kirby garlitos
Tired of chugging down the same
“thirst quenching” drink? Weary of drinking the same bland taste
of water amid the scorching heat of the summer sun?
No sweat, Pocari has arrived and
landed on Philippine shores!
This summer, get ready to be
pounded by the heat of the sun. As the season rolls on and the heat
gets worse, the demand for thirst-quenching beverages will skyrocket
considerably. It doesn’t matter where everyone is. At the office
or at the beach, the unrelenting heat inevitably gets to everyone
and at some point; everybody has to get rehydrated again.
Fortunately, one such pharmaceutical company, Otsuka (Philippines)
Pharmaceutical Inc. (OPPI), has anticipated the changing winds,
listened to the demands and answered the call.
OPPI’s first offering for the
Filipino consumer is the wildly popular Pocari Sweat, a health drink
that quenches your thirst and, at the same time, replaces lost
fluids and minerals in the body. Fittingly, it couldn’t have come
at a better time. With temperatures rising to scorching proportions,
the need for a thirst satisfying health drink is also at an all-time
high.
Popularly known as Pocari Sweat,
the health drink was first introduced in Japan in 1980 and since
then has been the health drink of choice for Japanese consumers.
Today, Pocari Sweat is being enjoyed in 14 countries around the
globe, including Korea, Indonesia, Malaysia, Hong Kong, China,
Thailand and the United Arab Emirates.
In a country that already has its
fair share of “thirst quenching” drinks, there has to be
something about this newbie product to warrant attention from the
health-conscious Filipino. Pocari Sweat contains electrolyte
minerals such as magnesium, sodium, potassium and most notably,
calcium, which the leading isotonic beverage does not have.
Drinking Pocari Sweat will not
only replenish lost water in the body, it will legitimately quench
one’s thirst with the needed minerals without preservatives or
artificial coloring.
The name of the game has been
laid down. Get ready for a refreshing summer with Pocari Sweat.
After all, Pocari or Pokkari in Japanese vocabulary means “clouds
floating in the sky.”
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