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Saturday, April 28, 2007

 

THE OTHER VIEW
By Elmer A. Ordońez
Survey fetishism


People now look at surveys as means for “divining” the outcome of the coming elections, and this can be construed as survey fetishism even in the Marxist sense. We put a premium on surveys, because they have an aura of social science about them particularly when directed by people trained in statistics, economics, and political economy. Surveys are the contemporary crystal balls, and in a country prone to “hula,” people oftentimes engage in the game of who will be the winner, be it in boxing or elections.

Former UP acting president Enrique T. Virata, a PhD in math from John Hopkins, once tried to interest me in a career in demographic studies. He was then involved setting up the Population Commission. He treated me to a steak dinner off West Avenue in the early 70s when the country seemed to be on the eve of revolution to talk about population and statistics. The latter subject elicited in me misgivings about my fitness in a field involving numbers—having gotten less than respectable grades in math subjects from grade school to college. One reason I majored in literature.

I don’t know what Virata must have seen in me—apart from being his “junior brod” in the Upsilon and my having worked together with his son, Cesar (the prime minister), in putting out the senior yearbook, the now defunct Philippinensian in 1952. Of course, Virata saw me work up close in Quezon Hall when I was in administration in the 60s and perhaps glimpsed something that might be useful in what he was setting up. Perhaps not in tinkering with figures but in the general rubric of getting things done. His faith in me was touching.

In UP gatherings, Virata invariably tried to get us interested in surveys by conducting straw votes on the burning issue of the day. He would pass out slips of paper and ask us to write our preferences. Somebody collected the slips, made a quick count and told us the results. See, nothing much to it, he would say about surveys. That was his way of demystifying what to me was an arcane activity.

In conversations with Joe Luna Castro of The Manila Times where I had a brief stint in the 50s, the subject of surveys always came up. Why can’t UP set up a polling outfit attached to an institute like statistics that Dr. Cristina Parel headed? Or (later in the 60s), in the institute of mass communication? This would be of tremendous help for us journalists, Joe Luna Castro told me. I knew the business world regularly employed market research using polling techniques. Yes, indeed, why not have surveys in the political arena.

Perhaps we were still thinking of the Gallup poll which bombed during the 1949 presidential election in the US when Gov. Tomas Dewey was already headlined winner in the Chicago Tribune even before the results were out, when in fact Harry Truman, losing in preelection polls, turned out to be the winner. A smiling Truman was shown later holding up a copy of the “adelantado” Tribune. Analysts said it was Truman’s relentless campaign by train across the country that turned the tide in his favor.

Now the Team Unity and the President herself are gung-ho about their “machinery” which will deliver a 12-0 victory for them next month despite their dismal showing in recent polls, with only three of them certain to be among the first nine. The last three slots are up for grabs. For both opposition and Team Unity, “machinery” meant money (from all sorts of dubious sources) and the so-called command vote. Plus the logistics and networks of cheating as borne out in the last election. These are not factored in the surveys—which predicted results can turn awry when the “machinery” operates.

I remember we didn’t have the surveys until after EDSA, the professional type done by Social Weather Station and Pulse Asia, founded by UP bred academics. Their turf and putative integrity are zealously guarded by other academics who probably act as consultants for them. Ibon Foundation, an independent think-tank that does quarterly surveys as part of its public service, is considered a maverick, first because it does not do commissioned (or paid) surveys, and second, because of its being red-baited. Curiously, the results of the three polls, more often than not, are not far apart from each other. Why not? The IBON pollsters are also social science people, with their Board chair and research director a PhD in economics.

Tomorrow The Sunday Times will devote the issue to polls/surveys—a prognosis of some sort regarding the outcome of the senatorial election. I have been asked to give my two-bits worth of prognostication. Glad to oblige.

   
 

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