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In marked contrast to other generations, young
Americans ages 18 to 29 are driven by the influence of good design
on major life decisions. That's according to a survey of more than
2,000 Americans completed by consumer polling firm Kelton Research
and commissioned by Autodesk, Inc. (NASDAQ: ADSK) in commemoration
of the company's 25th anniversary. Survey responses also confirm
that design has more than passing importance in U.S. consumers'
lives.
The "Design for Living" survey found that compared to
others, the 18 to 29 age group – the so-called millennial
generation – places greater importance on design in workplace
satisfaction, in purchasing products and in making significant
decisions such as choosing which city to live in and where to work.
For example:
· Millennials are happier (74 percent), more motivated (64 percent)
and more efficient (31 percent) in a well-designed workplace.
· They are willing to pay more for an appealing product design,
whether it's a car (67 percent), furniture (60 percent) or a video
game system (31 percent).
· They give serious thought to public spaces (66 percent), beauty
and architecture (42 percent) when considering relocation to a new
city.
· Nine in 10 Millennials also care more than any other age
group about sustainable design of new buildings for well-being and
resource efficiency.
Survey results also show that design has a considerable influence in
many Americans' daily choices. Almost seven in ten respondents said
that the last time they saw a product in a store that they
"just had to have," it was because of its design. In
addition:
· Three-quarters of those surveyed – and more, among 30- to
39-year-olds – said they have enjoyed a movie simply because of
its visual effects, despite other flaws.
· An overwhelming 82 percent of survey participants would let
the prospect of working in a beautifully designed building influence
their decision to accept a job.
· A majority of those surveyed (55 percent) believe that good
design can actually improve a product's functionality while also
making it look better.
The survey results underscore Autodesk's long standing vision that
design has an impact on everything from consumer products to
bridges, buildings and automobiles. When it comes to the tools used
by present and future designers, Autodesk has championed
"democratization" of design software by offering advanced
capabilities for customers of all sizes. At its inception, Autodesk
sparked the transformation of design from a mechanical,
pencil-and-paper-based process to a digital process based on
computer-assisted design (CAD) technology. The company continues to
lead that transformation: Today, 95 percent of the Forbes 100 –
and 89 percent of the Forbes 1,000 – relies on Autodesk solutions
to visualize, simulate and analyze the real-world performance of
design ideas.
--Tech Times
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