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Friday, August 10, 2007

 

Auto assemblers aim for P100-B industry 

By Katrina Mennen A. Valdez Reporter

THE local car assembly business is likely to become a P100-billion industry in three years’ time so long as its market expansion program (MEP) is in place, according to the Chamber of Automotive Manufacturers of the Philippines Inc. (Campi).

On the sidelines of the 1st Philippine International Motor Show, Elizabeth Lee, Campi president, told reporters that the car assembly industry would rise from the current P91 billion.

“The MEP aims to expand the completely knocked down (CKD) facilities here. Once the government has implemented it, we expect a faster and healthier growth,” Lee said.

To date, CKD investments stand at P30 billion. As opposed to completely build up (CBU) units, which involve no investments in manufac­turing capacity, CKD units require domestic assembly facilities and so generate jobs.

The MEP is expected to bring in more CKD investment facilities by reducing the manufacturing cost through lower electricity rates, labor costs, and excise taxes.

Lee said that car models that have reached their end-of-production in other Asian countries could be assembled locally.

“Car makers would always say th[e] Philippines has a small market base. However if we are able to bring down the price of cars then we could tap a wider market, which include the middle class and the small and medium enterprises,” she said.

Lee, who is also the exe­cutive vice-president of Universal Motors Corp. said the industry expects the MEP road map to be finished in October this year. The plan will contain the program guidelines.

“Since the cycle for new car planning among the foreign car makers ha[s] just started, the country could be included in their long term plans,” she said.

  
 

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