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Monday, December 24, 2007

 

MANAGING FOR SOCIETY
By Rene F. Concepcion

The gift of Philippine pride

 
Last month, I gave a talk to high-school students about being proud to be a Pinoy.  It wasn’t as easy as I thought it would be.  I am proud of our country, but since I had just arrived from a long overseas trip, I was guilty of being envious of other nations.  Although my first world versus third world comparisons had a point—that we too can fulfill our dreams—I hope my message of genuine pride for the Philippines reached the young hearts I spoke to that day.   In the spirit of Christmas and a new year ahead, I wish this gift of Philippine pride gets heard again.

The recently concluded South East Asian Games in Thailand saw us fall from defending champion to a meager sixth place.  But I’d rather not compare past glories with today’s victors.  It’s more constructive to focus on individual efforts.  There were many Filipino athletes who didn’t win, but they performed despite obstacles and frustrating limitations.  These are the Filipinos I can be truly proud of because they strive (and get in the ring, so to speak) no matter what.  Win or lose, being cheated or not, and without P.R. or fanfare, they try their best.

Quiet determination is rare nowadays.  Loud accomplishments are the norm because if no one hears about it, then it didn’t happen.  Media-hyped success, global rankings, and material wealth become the yardstick performances are measured by.  We are convinced an athlete returning home without a medal is a failure.  A painter not selling a painting is insignificant.  A university unable to be ranked worldwide has nothing to teach.  A poor nation, polluted and corrupt, has no self-worth.  It’s difficult to be steadfast with unclouded intentions in a thunderstorm of formulas for fame and fortune.

The new Hollywood epic American Gangster starring Denzel Washington and Russell Crowe, about the true-to-life rise of one of America’s most dominant drug lords, shows that power can be truly seductive.  The film was designed to make you admire how Washington’s character, Frank Lucas, was able to use his ambition, charisma, entrepreneurial spirit, intelligent business sense, efficient management, leadership, and salesmanship to gross $1 million per day selling heroin.  In contrast, Crowe’s honest cop, Richie Roberts, was poor, distrusted by his peers, and was abandoned by his wife.

Anyone with a sense of reason will see the morality tale screaming in the scenes, telling us that gaining power and wealth by destroying countless lives is dead wrong.  But the good versus evil situations called for in parables to prove a point are lost when fables are not our guide in everyday choices.  Our daily decisions are based on our children’s tuition fees, bills, rent, needs and wants, and “I deserve this standard of living.”  Besides, we are not gangsters anyway.  We are good people, quietly determined to live simple lives and give a better future to our children.  But are we, and do we really?

The price for a better future is much higher now, and the wages we earn to pay that price is pride.  If we are truly proud of our country, we will take care of it – today and for the future.  But we won’t gain pride if we continue to compare.  Let’s believe our value is through hard work, sacrifice, kindness, and openness.  We don’t need to be rewarded for that because we are confident we are always doing our best.

Professor Rene F. Concepcion teaches Sports and Recreation Management and Culture and Arts Management at the De La Salle Professional Schools Ramon V. del Rosario Sr. Graduate School of Business.  He also heads the school’s Marketing, Communications, and International Networks office, and he also coaches the DLSU varsity swimming team.

  
 

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