The start of the annual Metro Manila Film Festival always falls on
Christmas Day. For fourteen days, only Filipino films are being
shown in Metro Manila cinemas.
The festival was established in 1975, with the
Augusto Buenaventura film Diligin Mo ng Hamog ang Uhaw na Lupa
running away with the Best Picture plum. It had Joseph Estrada
as its lead actor, years before he became the country’s president.
It has been a very profitable time for merchants. The Christmas
season always is. We know that a very big percentage of their sales
comes at this time of the year because Christmas is about
gift-giving.
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