|
Cashing in on an increasingly popular—and therefore,
lucrative—segment, BMW in 1999 introduced the first-generation X5
to sate consumer demand for sport-utes in general and upscale,
premium “posh-roaders” in particular. But BMW being BMW, the
carmaker responsible for the ultimate driving machines didn’t
merely slap big tires onto a big car and called it a sport-ute, but
built a vehicle that captured its new “sheer driving pleasure”
mantra and added the go-anywhere capability of a sport-ute. Thus,
the X5 wasn’t merely an SUV but a Sports Activity Vehicle—or SAV.
It was a hit, resulting in sales reaching more than 580,000 units
worldwide.
|
Full
Story>>
