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The millennial generation is being defined by the
freedom that technology created to connect with anyone, anytime,
anywhere in the world. It has led a new kind of sexual revolution:
where technology meets sexuality, this generation is all about
spontaneous, instant connection.
With an eye always turned toward
pop culture movements, Calvin Klein Fragrances introduces a new
collection that captures the technosexual moment happening right
now: ck IN2U. This avant-garde rebellion took Manila by storm in
their recent launch at the Fort’s Embassy Super Club where the
bold and the beautiful reveled the night away!
“ck IN2U speaks the language of
a generation connected by technology—the aptly named technosexuals,
a term that Calvin Klein has trademarked,” says Lori Singer, VP of
Global Marketing, Calvin Klein Fragrances. “They are the first
generation to be defined more by their means of communication rather
than fashion or music. Constantly at play on the phone or web, they
communicate with a shortened language allowing for a quicker, more
effortless way to stay connected.”
A technosexual (tek-noh-SEK-shoo-ul)
is immersed in a lifestyle of social technology, staying connected
with each other via MySpace and text messaging.
The technosexual joins the pop
culture lexicon alongside the metrosexual, a much-used term used to
describe men interested in style, culture and grooming. Even the
Jetrosexual (New York Post, 2/4/07) took flight. Described as the
ultimate globetrotter, this jetsetter takes luxury travel to new
heights by flying off on a moments notice to the coolest
international hotspots to hook up with friends old and new.
Because this generation’s means
of communication is so different, so is the way that they connect
with each other, whether romantically or for a casual hook-up.
It’s easier to text “I’m IN2U” than to say that you like
someone when they are standing right there.
This generation of lovers and
friends is meeting and courting each other via technology. At
eCrush.com, a site for teens and young adults, some 2.4 million
registered users communicate through prewritten lines that appear
via drop down screens. Popular choices include, “OMG! You’re so
hot!” (The Wall Street Journal, 2007)
They want to meet the right
person and fall in love someday, but for now they want to live in
the moment. “For the Millennials it is all about living in the
now, coupled with a desire to keep their options open,” says Lori
Singer.
“With our new fragrance, ck
IN2U, we aim to capture that moment.” The brand captures this
lifestyle creating an online community for young people to meet
others who are ‘IN 2’ the same things and offering a
spontaneously sexy fragrance.
Calvin Klein Fragrances capture
the technosexual character of the millennial generation with its
first non-unisex ck fragrances: ck IN2U for him and her.
Look for ck IN2U in stores
August, 2007.
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