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By Amiel martin Cabanlig
The latest craze that has
everyone on their feet is CROCS—the ultra comfortable and colorful
footwear that originates from Boulder, Colorado. Known for its
unusual look, fashionistas around the world now swear by Crocs’s
one-of-a-kind style and comfort. For them, ugly is definitely
beautiful!
The amazing material that Crocs
is known for is called “Croslite,” a cell resin exclusive to
Crocs has not only molded to people’s feet but has also captured
the hearts of Manila’s walking public. It seems that this craze is
here to stay as the brand launches various models with attractive
and fun colors and fashionable styles for all age groups.
Recently, Crocs International
held their regional sales conference here in Manila because of the
wide and inspiring popularity of Crocs in the Philippines. Among the
top executives who arrived was John McCarvell, senior vice president
of Global Markets, and The Manila Times was able to talk about the
Crocs trend that is sweeping the nation.
AMC: Crocs is such a huge phenomenon here in the Philippines,
how do you feel about its success?
JMC: We are very pleased at how
the Filipinos are responding to our brand. Like other markets all
over the world, there is always an appreciation for comfortable and
fashionable footwear. The success we believe begins when a pair of
feet and Crocs meet. People of all ages get attracted to the
different models and colors but when they actually try them on and
use them, they fall in love.
AMC: That’s true. I can vouch
for that! Crocs started with the clogs called Beach but now, I’ve
noticed that they are so many different models of Crocs around and
all are very different from the other. Are all these still equally
recommended by orthopedics?
JMC: Yes, we are constantly
innovating and coming out with new designs for men, women and kids.
We have also ventured into combining other materials that are
equally comfortable with croslite. Of course, the footbed will still
always be Croslite, since this is the most comfortable and is
Crocs’ signature feature. All of our shoes are recommended by
doctors. It is really surprising how many people are on a tireless
lookout for stylish footwear that are actually beneficial to the
feet.
MT: What are those little
accessories you’re wearing on your Crocs? I’m beginning to see
them in a lot of Crocs. . . .
JMC: Jibbitz! These are little
designs made of croslite that are inserted in the holes of your
Crocs. Crocs lovers love accessorizing and personalizing their
Crocs. We have over 700 designs to choose from. Designs range from
flowers, animals, horoscopes, basketball teams, Disney characters,
school teams, hobbies and numbers/letters. Many parents even find
the jibbitz as a useful tool to teach their children about colors,
shapes and animals. It’s really creating waves in the global
market.
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