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Wednesday, June 20, 2007

 

Pinoy mothers go bare for breast-feeding


A GROUP of Filipino women on Tuesday bared their breasts outside the Supreme Court in support of breast-feeding as milk formula companies launched a legal challenge against advertising restrictions.

The 21 women, aged between 37 and 72, said they had all raised healthy children on natural breast milk. They unbuttoned their blouses to reveal hand-painted slogans across their breasts.

“Infant formula is dangerous,” read one. “Yes to breast-feeding,” read the slogan on 72-year-old Narcisa Santiago, a mother of seven.

Riot police drove the protesters away from the Court after they ignored an order to cover up. No arrests were made.

Breast-feeding is in decline across Asia, with just 35 percent of mothers’ breast-feeding exclusively during their baby’s first six months, according to the World Health Organization (WHO).

The government reacted last year by imposing a strict marketing code on milk substitutes, which have been strongly promoted by manufacturers.

Inside the Court Tuesday, judges heard a suit lodged by the Pharmaceutical and Healthcare Association of the Philippines challenging the government’s move.

The government directive, issued by President Arroyo, was designed to make it harder for companies to target parents with advertising that claimed instant formula milk fostered smarter, stronger babies.

The local US Chamber of Commerce sent a letter to President Arroyo asking her to reexamine the advertising restrictions or risk the country’s “reputation as a stable and viable destination for investment.”

Research has shown that babies given breast milk develop fewer respiratory and intestinal diseases, and those given formula have a greater chance of developing asthma, allergies and obesity, the WHO has said.
--AFP

   
 

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Severino O. Frayna Jr., Benjie Dela Rosa
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