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Sony Corp. on Tuesday hailed US movie rental leader
Blockbuster's decision to expand inventory of its Blu-ray format,
giving it a new edge in the battle to set the standard for
next-generation DVDs.
Japanese electronics makers have invested heavily in the future of
DVDs but failed to agree on a single standard, with Sony and
Panasonic pushing for the Blu-ray format with a competing camp led
by Toshiba promoting the rival HD DVD.
Blockbuster Video on Monday gave the nod to Blu-ray in a battle
often likened to the VHS-Betamax war of the 1980s for videocassette
supremacy.
"The availability of movie titles is very important. The move
by Blockbuster is definitely positive," said Daichi Yamafuji,
spokesman for Sony Corp. in Tokyo.
Dominance win over HD DVD could help restore some lustre to Sony's
reputation for innovation after the company that brought the world
the Walkman fell behind other companies such as Apple with its iPod
hit music player.
Blockbuster Inc. said Monday it will offer exclusively Blu-Ray at
1,450 stores that will carry next-generation DVDs.
It will continue to offer both formats online and at the first 250
stores that featured the next-generation discs.
In the test period at the 250 stores, Blu-ray rentals significantly
outpaced HD-DVD rentals, Blockbuster said.
"We intend to meet the demands of our customers and based on
the trends we're seeing, we're expanding our Blu-ray inventory to
ensure our stores reflect the right level of products," Matthew
Smith, senior vice president of merchandising for Blockbuster, said
in a statement.
However, he added that "it is still too early to say which
high-definition format will become the industry standard."
Sony earlier this month slashed the price of its Blu-Ray player for
the North American market in a bid to compete with rival electronic
companies.
Sony is also suffering from a huge operating loss in its video game
division as its PlayStation 3 faces tough competition from rivals
Microsoft and Nintendo.
-- AFP
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