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CABLE television’s Hallmark Channel has a new star
in Oprah Winfrey. Channel owners Sparrowhawk Media have closed a
deal with CBS Paramount International, the distributor of Oprah’s
talk show, to give Hallmark Channel exclusive access to the Oprah
Winfrey Show in Asia. It will screen Mondays to Fridays and the
program even gets an additional bonus timeslot every Sunday, too.
Hallmark Channel managing
director for Asia Pacific Andrew Hanna said, “This is truly a
fantastic deal—Oprah, without question, is one of the most
influential names on television and we are delighted to have secured
these rights.”
Oprah’s Filipino fans and
followers can expect only the latest episodes via cable television.
Her shows highly anticipated celebrity interviews and inspiring
stories sit well with a universal audience and complements the cable
channel’s platform of showcasing quality entertainment on the boob
tube.
Hanna added, “Our channel’s
commitment to proving our viewers with unrivalled quality
programming is further strengthened by this deal. Nothing touches
the heart more than the everyday life-changing experiences faced by
real people and nobody brings these more passionately to life than
Oprah.”
Some of the noted personalities
that will be seen on Oprah’s show are mega-straight forward
American Idol celebrity judge Simon Cowell, amazing Desperate
Housewives lead actress Felicity Huffman, and grand slam winner
Forest Whitaker.
The much-awaited inauguration of
Oprah’s Leadership Academy for Girls in South Africa is also
scheduled in one heart-warming episode. This project is part of
Oprah’s many humanitarian endeavors, and was realized through a
partnership with the South African Ministry of Education. The school
was built on a sprawling 21 hectares outside Johannesburg and has
initially signed up 450 students who will get the education they
cannot afford to have.
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