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By Johanna M. Sampan
ALL kinds of students can be
found in school—the natural born leaders, the smart ones, jocks,
nerds, fashionistas and rebels. And you can simply distinguish them
from one another by the way they dress and the kind of music
they’re listening to.
Each pupil has its own attitude,
personality and character. But mostly they fused into
attitude-driven stuffs such as things that liberate their minds, may
it be music and fashion statement. Recently, the famous fashion
brand Penshoppe and the phenomenal rock band Bamboo have combined
forces, not just to sell clothes, but also to put attitude on each
outfit that they’d worked on.
After the third album, there’s
no wonder that rock icon Bamboo Mañalac and his band composed of
Nathan Azarcon on bass, Vic Mercado on drums and Ira Cruz on guitar
can sell halo-halo on rainy days. Their music had sold millions of
copies, propelled them to multimillion-endorsement deals, and made
most ladies I know, go-crazy over him, his band and their music.
They have been educating the minds of people through their rock
music—much like taking them to school.
Penshoppe, already 21 years in
the business, has a lot of stories to tell on why they chose Bamboo
as the new endorsers of their clothing line. “Their music truly
connects to the youth,” intoned Gigi Tibi, marketing manager for
the brand. “They’re the No. 1 band in the Philippines and having
them to be part of Penshoppe is an honor more than a privilege,”
she added.
Penshoppe’s campaign is called
“What have you learned today?” Bamboo, being the new ambassador
of music and style, is not just all about fashion statements but
also as an outlet for the self-expressing and independent-thinking
Filipino youth.
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