Special Report

  Home  

  About Us  

  Contact Us 

  Subscribe     Advertise  
  Archives     Feedback  

  Register  

  Help  

  Special Report

  Top Stories

  Opinion

  World

  Sports

  Career Times

  Property & 
   Home

  Tech Times

 
 
 

Sunday, March 4, 2007

 

Machinery, popularity must go together

By Alito L. Malinao

There is no doubt that the results of the May 14 elections would be determined mainly by two factors: political machinery and popularity of the candidates, particularly in the senatorial race.

A candidate with both would have a definite advantage over his or her rival. A good example is Loren Legarda, who is running for senator under the Genuine Opposition, a coalition of disparate political groups whose main financier is reportedly former President Joseph Es-trada. Legarda was already a well-known television personality before she joined politics. Even while she was in hiatus after the 2004 elections, she continued to be in the limelight because of her election protest against Vice-President Noli de Castro. It is, therefore, not surprising that she tops the surveys among the senatorial candidates.

Another GO candidate who continues to be within the winning 12 in surveys is House Minority Leader Francis “Chiz” Escudero. His popularity stems not only from his performance as a fiscalizer in the House of Representatives but also from his radio programs that are broadcast to the provinces. Officially, Escudero is running as a candidate of the Nationalist People’s Coalition, a dominant political party headed by industrialist Eduardo “Dan-ding” Cojuangco.

The candidates of Team Unity are banking, of course, on the combined resources of three of the largest political parties in the country—the Lakas-CMD, Kampi and the Laban ng Demokratikong Pilipino (LDP) of Sen. Edgardo Angara. The NPC is represented in the unity team by Tito Sotto 3rd and Tessie Aquino-Oreta.

Whether the juggernaut of the administration-backed TU could ensure the victory of its candidates, especially those perceived by the public as political butterflies, in the midterm elections it is still anybody’s guess.

Political machinery

A political machinery can only be effective if it is well-funded, run efficiently by qualified individuals and present throughout the archipelago, so that it has loyal and effective people in the national, provincial, city, municipal, barangay, the election precinct level. The campaign strategy from the national headquarters in Manila should be implemented down to the barrios. This would include the distribution of funds and propaganda materials, both in print and broadcast.

The well-oiled and well-organized political machinery of the Garcia family in Cebu gave President Arroyo more than a million margin over her opponent in the 2004 elections. In fact, there were many precincts in Cebu where the opposition did not have watchers or any kind of representative. In some places the opposition even failed to put up its own local candidates.

This was also true in Pam-panga, President Arroyo’s home province, where almost all the local candidates supported her bid for the presidency in 2004.

Popularity and mass appeal

The best example of how popularity can catapult somebody to national prominence is former President Estrada. Estrada, a popular movie actor and a college dropout, started as mayor of San Juan, then ran and won as senator, ran and won as vice-president, and finally as president in the 1998 elections. In all his political battles, Estrada and his handlers were able to successfully portray him as a champion of the masses. “Erap Para sa Mahirap” was a slogan that endeared Estrada to the ordinary folk, the descamisados or the shirtless. Of course, later events proved that this was more hype than fact, particularly after his extravagant life was exposed during the impeachment trial and later in the trials of the plunder case filed against him.

One can also be famous by being infamous. Gregorio “Grin-go” Honasan led several coup attempts against former President Cory Aquino. He was a fugitive from justice for many years. But after his capture and after he was granted amnesty, he ran for senator as an independent and won. Now he wants to make a repeat performance. Can he still make it?

Qualification as gauge

No matter how efficient the political machine or how popular the candidate is, the voter should still examine his or her qualifications and track record. This should be the ultimate yardstick. Do not just vote for the candidate because he or she is a popular newsreader or movie personality. Check his background and find out if he is qualified for the position he or she is aspiring for. To do otherwise would be to contribute to the further instability of our country and to perpetuate the culture of patronage politics in our society.

   
 

manilagift

manilablossoms

Mahal Gift

gifts2pinas

Try Yahoo Travel for Cheap Airline Tickets

 

Sponsored Links
 

Back To Top

 
 
 

Ping Oco, Franklin Bartolay
Powered by: 
The Manila Times Web Admin.

  

Home | About Us | Contact | Subscribe | Advertise | Feedback | Archives | Help

Copyright (c) 2001 The Manila Times | Terms of Service
The Manila Times Publishing Corp. All rights reserved.

Hosted by: