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A United States-based company is
set to launch a new fuel additive product in the market that
promises to increase fuel savings as well as help reduce air
pollution.
Dori James
O’Neill, Essentially Yours Industries International (EYI
International) chief, said that in the next couple of weeks the
company, through its local distribution partner Orientrends, will
start selling the Ultimate Mileage and Ecology Squared (Ultimate
ME+), the only fuel mix to meet US Environmental Protection Agency
standards.
EYI
International said it has poured at least $1 million to bring the
product to the Philippines, and will initially be shipping nine
thousand bottles of the fuel additive in the next two weeks. He
added that the product would be made available in most retail
establishments such as malls, kiosks, gas stations, among others.
Raul Bautista,
Orientrends president, said that the price of the product for the
local market has to yet be determined pending the resolution of tax
and incentives issues.
The Ultimate
ME+ has been proven to increase mileage in gasoline engines by 13
percent and diesel engines by 16 percent, and is said to reduce
nitrogen, carbon monoxide and hydrocarbon emissions by 44 percent,
33 percent and 7 percent, respectively, the company said.
The product is
sold in the US and Canada but O’Neill said that EYI International
is also targeting to introduce the product in other Southeast Asian
countries in two to five years.
 --Euan
Paulo C. Añonuevo
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