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Friday, March 16, 2007

 

Mom’s Kitchen brings 
families back to the table


IF you’re one of today’s many young urbanites juggling between career and family, chances are that you have, on occasion, sacrificed personal or family life to meet the many demands of your fast-paced lifestyle.

No more is this problem more evident than in family meals. Breakfast and dinners—the two meals during the day that provide the best opportunity for bonding—are commonly missed. Single individuals rush or skip breakfasts and turn to fast food or junk foods for dinner.

This may soon change, with the latest offering from the Purefoods-Hormel Company.

Mom’s cooking, anytime

“Although there are countless instant or ready-to-eat food offerings in the market today, we really wanted to give everyone the chance to enjoy real, delicious, quality home-cooked food—much like mom’s cooking,” says Jogee Cruz, PHC marketing manager.

Thus, the introduction of Mom’s Kitchen, the new line of microwavable viands featuring such Filipino favorites as patatim, callos, adobo flakes, and traditional delicacies bopis and dinuguan, in cans.

Not another “instant” food

As promised, it’s not just another “instant” food offering. The Mom’s Kitchen line consists of actual, authentic dishes developed with the help of the chefs at the San Miguel Culinary Center.

Mom’s Kitchen Adobo Flakes is the ultimate Filipino comfort food, rendered in crispy flakes and bursting with soy-vinegar flavor—best paired with tomatoes and a side serving of atchara or pickled grated young papaya.

Mom’s Kitchen Callos, inspired by the traditional Spanish dish, is a medley of tender beef tripe, slices of red bell peppers, green pitted olives, and chorizo, cooked in extremely tasty and thick tomato sauce that is perfect with soft bread.

Mom’s Kitchen Patatim, a traditional Chinese dish of boneless pork leg braised to extreme tenderness, making its sweet sauce thick and sticky, is a must with steamed rice or cua pao, which is sweet, steamed bread.

The canned variants, Bopis and Dinuguan, are superb, delectable renditions of these versatile traditional Filipino delicacies. Mom’s Kitchen Bopis adds zing to your eating experience as a viand with hot rice or as a beer match to spice up any part. Mom’s Kitchen Dinuguan is a savory stew of pork in rich, spicy pork blood that is best paired with white puto as an afternoon snack.

Good for you

Because it virtually carries every caring mom’s name, Mom’s Kitchen does not have artificial preservatives. The natural spices used as ingredients such as salt, pepper, vinegar, and sugar, serve the dual purpose of enhancing taste and maintaining freshness for up to three months, when frozen. Carrying Purefood’s new “Good for you” seal, the line also has no monosodium glutamate (MSG) added and is a good source of protein.

   
 

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Severino O. Frayna Jr., Benjie Dela Rosa
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