|
The Publish Asia 2007 Conference opens today at the
Manila Hotel, with President Arroyo as guest of honor.
The conference is organized by
Ifra Asia, in cooperation with Publish Asia 2007 Philippine
Committee (composed of the country’s top four newspapers).
Murdoch MacLennan, chief
executive officer of UK’s Telegraph Media Group, will start off
the convention, with a keynote presentation focusing on the
convention’s theme “Reinventing for Today’s Business, Creating
for Tomorrow’s Challenges.” MacLennan will discuss issues
relevant to the publishing industry, like the major challenges it is
currently facing; the importance of harnessing new technology to
reinvent and restructure; as well as the significance of high
ethical standards and quality.
Today’s convention will
likewise discuss digital media, as well as business and strategy for
the newspaper industry, including digital strategy,
cross-promotional efforts, practical insights and ways to attract
new audiences.
“Without a doubt, the topics
prepared for the two-day convention will provide insights for
participants on ways by which they can deal with the evolving
publishing industry,” said Elaine Wong, Ifra Asia managing
director.
Some of the moderators who will
headline today’s sessions are Philippine Daily Inquirer’s EVP
and CEO David Valdes; Ifra, Germany research director and deputy CEO
Manfred Werfel; Singapore Press Holding’s Chew V. Ming; and Jo
Christian Oterhals of Norway’s VG Multimedia.
Around 400 delegates from all
over Asia, including CEOs, presidents, CIOs, COOs, general managers,
editors and writers from some of the region’s leading newspapers
are expected to join the conference.
“Publish Asia is the number one
networking platform in the newspaper industry where people get
together to learn from each other,” said Barbie Atienza, Manila
Bulletin public relations officer, and Publish Asia Philippine
committee member. “In an industry where there are a lot of
challenges, the only way to go is to keep on learning. Learning
should not be limited to one’s country. There should be an
exchange of ideas between colleagues from other countries.”
|
