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SHE’s hot and she’s sending all of us an
important message. Lying au naturel in a bed of crimson chilli
peppers next to the tagline “Spice Up Your Life—Go
Vegetarian,” Asian actor and fashion icon Maggie Q stars in a new
pro-vegetarian ad for People for the Ethical Treatment of Animals
Asia-Pacific (PETA).
Maggie, who rose to international screen
prominence last year when she bagged a role opposite Tom Cruise in
the action-packed blockbuster Mission Impossible III and will soon
be seen co-starring with Ewan McGregor in the action thriller
The Tourist, wants her millions of Asian fans and the rest of the
world to know that the best thing that they can do for animals,
their health and the environment is to kick the meat habit.
“Going vegetarian is one of the most rewarding
decisions I’ve ever made,” says Maggie, who was voted Asia ‘s
Sexiest Vegetarian in PETA’s annual poll this year. “I feel
better, I have more energy on and off the set, and I have the
satisfaction of knowing that I’m doing something to help stop
animal suffering.”
The consumption of meat and other animal
products has been conclusively linked to heart disease, diabetes,
obesity, and several types of cancer. Bird flu and mad-cow disease
are also directly related to the meat industry.
This group believes that meat consumption is
responsible for immense animal suffering as well. As Asia continues
to experience unprecedented economic growth, there has been a
corresponding increase in the number of cruel, environmentally
destructive factory farms. Pigs, cows and chickens are confined to
dark, filthy warehouses, where they are deprived of everything that
is natural and important to them. Animals raised intensively in
factory farms routinely undergo debeaking, tail-docking and
castration—all without any pain relief. Only a steady diet of
drugs keeps them alive long enough to be prodded to the
slaughterhouse.
The striking ad, which definitely will create a
stir, was shot by photographer Ken Sax.
For more information, visit PETAAsiaPacific.com.
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