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By Ricky T. Gallardo
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Geoff
Eigenmann |
ACCORDING to her award-winning
actress-mom, Gina Alajar, matinee idol Geoff Eigenmann is addicted
to boxing. “His day is never complete without going to Elorde’s
to box with his brother Ryan, his cousin Sid [Lucero] and friends.
Geoff has been fascinated with boxing since it was introduced to
him. He has lost a significant amount of weight and he says he feels
better, fitter and lighter.”
“I look forward to every trip
to the gym where I box. There, I am myself, I sweat a lot, burn all
the excess calories and I get really focused,” Geoff says. The
second son of Gina and ex-husband Michael de Mesa is very much aware
that the business he chose is one that puts a high premium on
visuals. “I am a third-generation actor and ever since I was
young, I already knew that the acting business puts a lot more
weight on the physical aspects of a celebrity. That’s why I have
to always be conscious of how I look since television and the big
screen can add a lot more poundage to an actor.”
Undergarment brand Hanford
chanced upon a much slimmer, fitter Geoff and it was so timely that
the brand was in search of its newest celebrity endorser. So the
owners lost no time in calling a meeting and before Geoff knows it,
he was already being whisked to his first photo shoot for the brand.
“Of course, I had butterflies
in my tummy during the shoot. But what a sigh of relief when they
told me that that particular session was a teaser of sorts, and I
wouldn’t be required to go sexy, well, not yet,” he reveals.
“I welcome this big step in my
career since it also motivates and inspires me to continue focusing
on keeping fit and healthy. It will be a shame if I don’t live up
to the standards of being an underwear model if I cannot show some
skin, right?” he adds.
Geoff also stresses that one
doesn’t have to bare it all to be sexy. “There are different
ways of defining sexy. For me, it should be natural, spontaneous,
and free flowing, Mahirap yung pilit at may effort. I believe you
can be sexy without showing much. A smile can be sexy, a look, even
a blank stare can be sexy.”
Per Sincerely Te, owner of the
brand, Geoff was chosen because of his positive image. “Marketing
wise, this is a challenge and a great leap for Hanford as it tries
to capture a younger and more hip market that Geoff clearly
represents. For half a century now, Hanford has been constantly
setting the trend and leading the pack in the Philippine
undergarment industry. Our brand likes to evolve and with Geoff
around, we think we will be able to redefine our brand and our
products
Geoff joins a list of other
Hanford models who have in the past, given prominence to the brand.
Take these names: Alex Compton, Carlos Agassi, Luke Mejares and
Dingdong Dantes.
“I’m so happy to have started
this partnership with the brand. And as for the initial batch of
conservative photos, I can only say: You ain’t seen nothing
yet.” 
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