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Dawn Zulueta’s second wind
DAWN ZULUETA-LAGDAMEO continues
to be a hot item even after her long hiatus because of motherhood.
And the face that launched a dozen ads in the nineties is back in
the endorsement arena.
“I am very particular about the
brand and products that I endorse. For me, credibility is of utmost
importance. I have to try the product first and like it before I put
my name on it,” she explains, very matter-of-factly.
One such brand is Meg, with a
reputation of being a Filipino-made fashion line catered especially
for the Filipino woman. “The designs are still very much
conservative but stylish, tailor-fit for the modern Filipino who
enjoys fashion and is undaunted to express her individuality,” she
adds.
Besides the basic pieces that Meg
is known for, the collection boasts of other accessories like shoes
and bags. The brand promises to continue the values of affordability
and comfort this season. The usual flair for color and the
impeccable attention to construction and material is the formula to
Meg’s success. With Dawn around, the brand is sure to switch to
the next level and become more regionally competitive.
--Johanna M. Sampan
It’s about time for Enchong
Dee
HE was lured from competitive
swimming to the hallways of entertainment and modeling. Swimming
sensation Enchong Dee was content doing laps on the pool every day
before he was thrown into the ocean of glitz and glamour.
“Initially, I resisted but
doors were opening one by one and I told myself that I might just
have to make the most out of it. I’m still young anyway and I
should explore all possibilities,” he rationalizes. Actually, it
was Enchong’s big brother AJ who has the hots for show business.
AJ even joined a search in a now-defunct noontime show just to try
his luck in the business. But life has its little surprises and
Enchong is now more famous than his brother, whose star never seemed
to reach its potential brightness.
Lucky for Enchong, the watch
brand Timex spotted his promise and signed him up right away as a
young ambassador for the brand. The brand’s collection for men has
several styles that fits Enchong’s time requirements and adds the
right touch to his boyish looks.
The Timex T-Series Chronograph
Chrono function measures seconds, minutes and hours, perfect for an
active athlete like Enchong. It has the statement Indigo night-light
with a stainless steel case, a stainless steel bracelet, and is also
water resistant up to 100 meters—perfect for the guy who loves
water and water sports.
The Timex T Series is a classic
blend of traditional design with contemporary details and
technological innovations. Today, these forward-thinking, iconic,
classic watches are time’s new modern classic.
“I also like their Men’s
Retrograde collection,” Enchong volunteers, adding, “especially
the multi eye dial feature with retrograde subdial indicating the
day of the week, the date and 24-hour time. Of course, it’s also
water resistant.”
In the Philippines, Timex is
distributed by Newtrends International Corp. and is sold in more
than 300 watch shops nationwide including Timex stores and kiosks
and at all Watch Republic outlets.
--Ricky T. Gallardo
Jennifer Garcia: The daughter
also rises
AT this point, Jennica Garcia
doesn’t mind that she still lives in the shadow of her popular
actress-mom Jean Garcia. “I’m still young and not of legal age
yet, so I need all the guidance that mommy can give,” she says.
Jennica is the product of a love
story gone wrong between Jean and former That’s Entertainment
sweetheart Jigo Garcia. “I’ve long accepted that some
relationships are not meant to last and I’m not taking it against
anyone of my parents,” she adds, talking like a mature adult.
With her career on the
upswing—as a mainstay of the afternoon drama series Pasan Ko Ang
Daigdig and the youth-oriented sitcom Boys Next Door, she is surely
marked for bigger things ahead. And with Bonjour de Corp’s recent
decision to strengthen brand quality and play top-of-mind status as
a casual wear label, the association with the fast-rising young star
Jennica could only promise rosier prospects for both the young star
and the unknown fashion brand.
It’s all about sense and
sensibility—good quality, affordability and design, style that
everyone will love—the qualities that Bonjour de Corp, a proudly
Filipino label, has in spades. No wonder, Jennica has nothing but
praises for the brand she would endorse, “I love the clothes.
Especially the tee-shirts, I like their prints. Very comfortable for
a young lady like me, very stylish!”
“I hope that I will soon appear
on billboards, because I think that’s the dream of every girl like
me who likes fashion,” she ends.
Perry Gil S. Mallari
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