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Wednesday, October 17, 2007 |
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EDITORIAL
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The biggest moneymaking machine |
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ANIELSEN Media Research survey released last week showed what has
become obvious to many TV viewers: a growing number of companies are
trying to cash in on the overseas Filipino worker (OFW) market.
Judging from the heavy load of ads aired during primetime, OFWs and
their families have become the biggest moneymaking machine companies
this country has ever seen.
From telecoms to banks, auto companies and
real-estate developers, their ad spots are bearing a predominantly
OFW flavor, with some advertisers employing the highest-paid
celebrity endorsers to do their bidding.
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O T H E R C O L U M N S A
N D F E A T U R E S
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BIG DEAL
By Dan Mariano
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More pluses than
minuses in strong peso
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It is not only the Philippine peso that has become
“stronger” against the US dollar. The dollar is now worth less
in many other countries as well. Even the Canadian dollar has
recovered parity with its counterpart south of the border, which has
not happened since 1976.
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VIRTUAL
REALITY
By Tony Lopez
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Celebrating a Toyota
milestone
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The chairman of Toyota Motor Philippines, George SK Ty, was in
Shanghai trying to set new milestones for his conglomerate. The
president of Metrobank, Arthur Ty, George’s eldest son, left early
with his beautiful wife to attend a dinner.
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INSIDE CONGRESS
By Efren L. Danao
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Angara, the go-to guy
on education
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Sen. Edgardo Angara is not the chairman of the Senate Committee on
Education but he is definitely the guy to go to if one seeks to
pursue educational reforms. In fact, he need not head the education
committee to show to the world his advocacy of educational reforms.
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FROM THE NEWSROOM
By Johnna Villaviray-Giolagon
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A farmer’s fight
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Ten years ago this month, 55-year-old Linda Tigmon and about 100
other farmers from Sumilao, Southern Bukidnon, staged a 28-day
hunger strike to demand farmland promised them under the Philippines
agrarian reform law.
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Korean unity would be harder than German
unification: FM Song
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BERLIN: South Korean Foreign Minister Song Min Soon said Tuesday in
Berlin that his country was preparing for unity with the North in
the long-run, but warned it would be harder than German
reunification.
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IN THE EXCITING WORLD OF LANGUAGES...
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Rare words ‘mutate’ faster than common
ones; please use those verbs regularly
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Scientists have uncovered what might be called
the law of language evolution: the more a word is used, the less
likely it is to change over time.
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