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Thursday, October 18, 2007

 

Megaworld, Korean company tie 
up for joint marketing initiative


MEGAWORLD Corp. said it has tied up with a Korean firm to market its projects to Korean communities in the Philippines and abroad.

Under the agreement signed on September 28, DaeMyung Consulting and Realty Corp. is authorized to sell Megaworld’s prime condominium units at McKinley Garden Villas, McKinley Hill Tuscany Private Estate and Stamford Executive Residences all located in Fort Bonifacio, Taguig.

The other projects that DaeMyung Consulting can sell include Manhattan Garden City in Araneta, Cubao, Greenbelt Chancellor and Greenbelt Exelcisor in Makati and Eastwood Le Grand in Libis, Quezon City.

Lee Doo Hee, DaeMyung Consulting chairman, said many Koreans in the Philippines—most of them studying English in the country—are keen on buying three-bedroom condominium units, especially in Taguig and Makati due to the proximity to their schools.

“Seen in conjunction with the move of the Korean Embassy to and the setting up of the Korean International School in McKinley Hill, this partnership is expected to push more Korean investments in the country,” Noli Hernandez, Megaworld first vice-president, said.

According to Megaworld, the Korean International School would rise from a 3,000-square meter lot within McKinely Hill, a township project that the firm expects to generate P60 billion in investments for the next five to seven years.

Besides the Korean communities in the Philippines, DaeMyung Consulting would represent Megaworld in South Korea and in tradeshows in other countries like the one the marketing firm is attending in Australia that is exclusive for Korean businesses.

Lee said foreign investor interest in real estate would be higher if they are allowed to own properties in the Philippines. Under the law, property developers can only sell 40 percent of the total number of units to foreigners and the rest should be allotted to Filipino buyers.
--Likha C. Cuevas-Miel 

  
 

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