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By Likha C. Cuevas-Miel Reporter
Coca-Cola Bottlers Philippines,
Inc. will open new jobs in its sales operations and downsize in
other areas in its effort to reorganize and further grow its
business.
The softdrink company, together
with its subsidiaries Cosmos Bottling Corp. and Philippine Beverage
Partners, Inc., will be hiring 1,000 more people, some 2,000 of whom
will be designated sales associates whose job responsibilities
include expanding the company’s portfolio.
The current CBC and PhilBev sales
employees, meanwhile, will be redeployed to other CCBPI
installations. The firm said those who would not be reassigned would
receive “good and fair separation package.”
“As a business organization, we
want to further drive our market and financial growth by refocusing
our organization towards market development and customer service,”
JB Baylon, CCBPI public affairs and communications director, said.
The reorganization will bring
CCBPI’s total number of employees to 7,367 people across the
country.
The move to reorganize and hire
new people followed a recent report filed by CCBPI’s parent
company The Coca-Cola Co. (TCCC) with the New York Stock Exchange
that it increased its unit case volume in the Philippines by 11
percent during the second quarter this year from last year’s
19-percent decline.
Six months ago TCCC bought from
San Miguel Corp. the remaining 65-percent stake in CCBPI for $590
million, making it the sole owner of the local bottling company.
Under the terms of the sale,
Southeast Asia’s largest food and beverage company is barred from
putting up its own nonalcoholic drink business in the next five
years to keep it from directly competing with TCCC.
The two companies signed an
agreement on December 22 last year as San Miguel decided to exit
CCBPI to have “longer term commercial flexibility.
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