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Japanese electronics maker Casio said Wednesday it will launch a
series of digital cameras specially designed for YouTube, the
blockbuster video-sharing website.
The new Exilim series has four models, all installed with a function
to shoot and save videos in the best form to upload on YouTube, the
company said.
Casio Computer Co. is one of the six Japanese companies that are
forming partnerships with the Internet site, which enjoys a rapidly
growing fan base but has repeatedly locked horns with copyright
holders.
"We have improved the video-filming function of our digital
cameras since 2005 but unfortunately such functions were always
considered to be something extra," said Casio spokesman
Nobutaka Ishii.
"Unlike video cameras, which are used to take longer footage,
digital cameras are useful to take shorter snap videos," he
said. "We believe YouTube is a good tool to expand the ways in
which people enjoy the videos they take."
Casio plans to launch the YouTube-compatible series on September 14,
which will be followed by more models until next month, the company
said.
YouTube, launched a little over two years ago after a dinner party
chat by young founders Chad Hurley and Steve Chen, has seen
phenomenal growth with websites designed for many countries
including Japan.
US Internet giant Google, which owns YouTube, said last month it was
tying up with Japanese firms including Casio, satellite broadcaster
Sky PerfecTV and quickly growing social networking service Mixi.
--AFP
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