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Thursday, September 27, 2007

 

Filipino appetite on the rise 
for riskier investment products


FILIPINOS, increasingly, are putting their money in risky investment products, a Hongkong Shanghai and Banking Corp. (HSBC) official said.

As the economy posted higher growth, banks are benefiting from the increase in consumer spending which is now shifting to investment products, Nicolas Winsor, HSBC’s Asia-Pacific head for personal financial services, said.

Of the total investments, estimates show that risky investment products now accounted for 25 percent, whereas savings accounts now declined to 75 percent from 100 percent previously.

“As new products come in, consumers have more choice,” Winsor said.

The shift to risky products happens because of consumer education and the development of the domestic capital market. Banks offer a wider selection of financial instruments and securities denominated in pesos or dollars. Lenders also provide clients with higher returns on their other investments products through various pooled funds.

Personal financial services contribute 25 percent of a bank’s income.

HSBC said it expects to exceed its 1 million target in terms of volume of credit cards issued this year, positioning the bank as the country’s second largest plastic money issuer.

At end-June, HSBC has issued 920,000 credit cards.

“Our goal is to issue 1.5 million credit cards in the next three years,” Christopher Rourke, senior vice-president for marketing and product development, said.

In terms of target market, HSBC is preparing to reach overseas Filipino workers (OFW) next year in line with the expansion of the bank’s credit-card business.

The economic growth, fueled by consumer spending, is supported by robust OFW remittances, which are seen to reach $14 billion this year from $12.9 billion last year.
--Maricel E. Burgonio

  
 

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