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Monday, April 07, 2008

 

BEYOND THE BUZZWORDS
By Reylito A.H. Elbo
Hoshin Kanri: Management by Japanese objectives

 
THE ARE MANY important and durable lessons I’ve learned in Japanese management after studying, working, and visiting Tokyo for at least eight times in the past, including a year-long human resource fellowship program in 1993.

This includes the following: You should always tighten the cap of a Kikkoman soy sauce bottle and place it in a hotel laundry plastic bag with kanji (Chinese characters) graphics before putting it in your suitcase.

I also discovered that it is possible to gain weight even in a country peopled by those who like to eat raw fish and pizza pie with yellow corn and squid rings.

But more than anything else, I’d like to say with deeper insights that it’s none other than Hoshin Kanri which is the equivalent of strategic planning for many Japanese companies.

If the Americans have Management by Objectives (MBO), then the Japanese have Hoshin Kanri, except that I’d like to say it’s definitely much better.

You can also figure this out from Prof. Jeffrey Liker and Michael Hoseus, co-authors of the book The Toyota Culture: The Heart and Soul of the Toyota Way (McGraw-Hill, 2008).

Hoshin Kanri or policy deployment translates into a bigger and holistic “direction and means management.” According to Liker and Hoseus, Toyota uses the Hoshin to get the entire organization on one page and that push it into one big competitive advantage. 

While the American MBO focuses on results, the Japanese Hoshin is concerned with both results and process while using two-way employee communication, and allows their active participation. That’s how I tend to favor Hoshin Kanri to the archaic MBO. 

Whenever I got back home from Japan, the main thing everybody asked me aside from the omiyage (souvenir) was: “How was it?” And I found myself answering – “That was expensive. And I hope you like it.”

So I’m afraid that my perspective about the Hoshin was severely limited, similar to the experience I had whenever I had the chance to toast Kirin beer with some Japanese friends, while folding my legs in an awkward position.

This is my fault. It was stupid of me to visit Japan without learning at least some yoga exercises. That’s why, from hereon, I solemnly promise myself to correct this mistake at the first sign of an impending invitation from another organization running and eager to shoulder my all-expenses paid trip.

I still can’t get over this fortune for some time now. I’m not saying that they do this to me as a fumbling Japanologist. I’m sure that it could happen routinely to, for example to a government official, a motoring newspaper columnist, or an academician who is bored teaching inane subjects.

But most of us, if we live in areas with electricity, endure an enormous amount of telenovela (soap) and political hostility, we’ll be happy to live and work in some foreign lands like Japan at least temporarily, so that we could have something in the future. And that future includes a Hoshin experience.

The drawback, of course, is that if you’re in Japan, you’ll have to contend with a lot of rules and strict work discipline, majority of which are not written. Or if they are written, they’re insanely difficult to comprehend: Come on time, don’t smoke, wear a uniform, clean as you go, do overtime work even if not told, and don’t make waves unless you’re in a beach.

Of course, this is a good philosophy for everyone. That’s how Toyota is now trying to beat General Motors and the rest in their ball game. And so you better start with Hoshin if you want to crank out zero-defect products, be trusted enough to have lifetime employment in 3D (dirty, difficult, or dangerous) jobs, and be accepted in super restrictive culture like Japan.

That’s why the Japanese so eagerly copy the Americans so that they could have something to improve on under the concept of kaizen (continual improvement) like what you can probably imagine in a Management by Japanese Objectives.

___

Rey Elbo is a consultant on human resources and total quality management as a fused specialty. Reader’s feedback may be sent to kairoshq@info.com.ph

  
 

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