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Thursday, April 10, 2008

 

BIZZ FIZZ
By Rene Martel
At last some good news for ZTE


WITH ZTE—the Shenzhen, China-based telecom entity—taking an absolute battering in the Philippines over the now aborted and highly polemic multimillion- dollar National Broadband Network (NBN) project, the company has been scrambling around to spread some positive news over here about its credibility.

And like manna from heaven (though not that the Chinese give much heed to celestial matters), a technology research and consulting firm curiously named as the Yankee Group (though as far as we can ascertain it has no connection whatsoever with the US of A!) has picked ZTE Corp. as the most competitive telecommunication vendor in China, India, Africa, Eastern Europe and the emerging Asia-Pacific market (we wonder, the Philippines as well?)

This we discovered in an email sent to us by ZTE, which had the Yankee Group rank the company glowingly in terms of CDMA equipment competitiveness, thereby affirming the company’s global stature as a leading provider of telecom equipment and network solutions.

ZTE tallied the highest score in four out of seven categories the Yankee Group used to measure the CDMA competitiveness of vendors. The seven key evaluation factors were price, technology, existing installed base, product portfolio, integration capability, government support and company culture.

“ZTE’s increasing competitiveness is credited to its large installed base in China, India and emerging Asia-Pacific, as well as its long-term commitment and investment in CDMA technology,” said XJ Wang, senior analyst of the Yankee Group.

“With its current momentum in the CDMA industry, this is the best timing for ZTE to further collaborate with well-established CDMA providers in North America.” 

According to Li Jian, the general manager of ZTE’s CDMA products, their responsiveness to customers’ needs in providing state-of-the-art CDMA2000 solutions at a lower TCO has made it easier for carriers worldwide to partner with ZTE for their CDMA network projects.

“In the past two years, we have delivered the highest number of base stations in the global CDMA arena,” she pointed out.

The techies out there might be interested to know that CDMA2000 is a hybrid 2.5G / 3G technology of mobile telecommunications standards that uses CDMA, a multiple access scheme for digital radio, to send voice, data, and signaling data (such as a dialed telephone number) between mobile phones and cell sites.

“We are committed to developing new products and providing the best technical support to our customers, and hence, very keen on capturing larger market share in key leading markets such as the US, Japan and Korea,” Ms. Li added.

To date, ZTE’s CDMA products have been deployed by over 120 operators in more than 70 countries globally.

The company holds a dominant position in China by capturing 34 percent of the local CDMA market share. It has also delivered more than 74,000 CDMA base stations worldwide, with approximately 135 million global users.

Founded over 30 years ago, the Yankee Group claims to be the “first independent technology consulting firm” which aims to safely steer businesses and consumers through another sea-change in the way people connect with one another.

But nowhere in the email is there any clue given as to where exactly the Yankee group is based, though we hazard a guess it must be in China.

Anyway, congratulations are in order to ZTE on this great citation. Pity it came too late for its business plans in the Philippines!

E-mail: bizzfizz_98 @yahoo.com

  
 

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