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By Katrina Mennen A. Valdez, Reporter
The European Chamber of Commerce
of the Philippines on Wednesday launched “Team Europe” in a bid
to attract the bulk of the European off-shoring and out-sourcing
market.
Stephanie Weber, business
development manager of Team Europe, said in a briefing that though
the country has able to invade the US BPO needs, Europe has remained
untapped and unaware about the Philippines’ ability to cater to
the out-sourcing and off-shoring needs there.
He said Team Europe aims to
educate the European companies about what is in store for them in
the Philippines, since there are only a few Europe-based BPO
companies in the country.
“Europe do not [really]
know about the Philippines’ outstanding performance in terms of
handling clients and customers’ needs,” Weber said. “Indeed,
there is a huge gap, but that should not be considered as a problem
but an untapped opportunity for the Philippines,” he added.
He said Europe is a huge market,
and the Philippines could vie for this market more competitively
than India.
Citing a research study
done by TPI, the largest sourcing advisory firm in the world, Weber
said the annual revenue in Europe, Middle East and Africa available
to service providers stands at $40 billion.
On the other hand, the European
market share of the country’s $4.9-billion off-shoring and
out-sourcing business stood at only 10 percent, while Philippines’
market share in Europe is only 1.2 percent.
“A lot of Europeans
become shock when [they] go to the Philippines, since they only know
about a few of this country, [they] only know about the coups
attempts and Abu Sayaff group to name a few,” Weber said.
Some of the European
companies that have decided to locate their off-shoring needs in the
Philippines are Alitalia, Atkins, Deutche Bank, Ericsson,
Henkel, HSBC, Locia GoIndustry, Nestlé, Shell, SGS and Rivereo.
These companies mainly operate their knowledge process outsourcing
offices here.
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