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Samsung Electronics unveiled 18 of its latest handsets at the
Samsung Mobile Roadshow 2008. Based on the company’s new consumer
segmentation model, the all-encompassing line-up offers a mobile for
every lifestyle, as the company seeks to double regional handset
sales to capture more than 25 percent of market share in 2008.
“Samsung has complemented our technology and
design leadership with in-depth research into the evolving consumer
needs. We will embed ourselves into the latest consumer trends and
preferences to deliver innovative products tailored for different
segments, as we strive to further increase our market share and
strengthen our industry position,” said Charles Choi, VP for
Mobile Phone.
Adopting an integrated approach, the company
will leverage on multiple platforms to engage consumers, which
includes forging external partnerships to deliver new mobile
experiences to consumers through new content creation relevant to
their lifestyles. Building on its ‘Live Loud’ integrated music
campaign that creates a larger than life music platform for the new
generation, the company will transform the Samsung Fun Club to offer
user friendly communication applications and compelling lifestyle
content. In particular, it is exploring partnerships with local
music labels to leverage the entity to launch co-branded customized
music lifestyle portals targeted at local music communities.
Samsung’s new consumer segmentation model
comprises six categories—Style, Multimedia, Infotainment,
Business, Connected and Essential —and is devised based on
extensive research into the attitudes, lifestyles and design
preferences of 20,000 end-users across five continents and 25
countries. Its latest mobile phones tailored to each category are as
follows:
Samsung Soul (Style): ‘The Sprit Of ULtra’
and the latest and final addition to Samsung’s premium Ultra
Edition line-up, the Samsung Soul represents the perfect blend of
design and features, boasting HSDPA connectivity and a 5-megapixel
camera in a 12.9mm thin body. The Samsung Soul will be available in
the Philippine market in June 2008.
• SGH-F400 (Multimedia): Samsung’s SGH-F400
music phone offers superior sound quality with ICEpower® digital
power amplifier technology by Bang & Olufsen, as well as
impressive built in hi-fi loud speakers below its unique
dual-slider. It will be available in the Philippine market in June
2008.
• SGH-G810 (Infotainment): Incorporating the
best of performance and entertainment features, the 5-megapixel
SGH-G810 with Symbian v9.2 operating system features WiFi
connectivity and comes pre-loaded with GPS navigation, geotagging,
Google search, Map and Gmail software. It will be available in the
Philippine market in May 2008.
• SGH-i780 (Business): Samsung’s SGH-i780
smartphone features a full QWERTY keyboard and full touch screen,
and is a Window Mobile 6.0 pocket PC device with push e-mail and
Optional GPS capabilities, an optical touch screen, 2-megapixel
camera and HSDPA technology. It is already available in the
Philippine market.
• SGH-M620 (Connected): Featuring a large
1.9-inch TFT LCD screen, Samsung’s SGH-M620 offers camera and
video recording, FM radio and music player functions. It also
supports up to 2GB Micro SD. The model will be available in the
Philippine market in June 2008.
• SGH-B200 (Essential): Samsung’s SGH-B200
provides FM radio recording capability where users can set
recordings as ringtones. The model also features a unique mobile
tracker function that enables users to track down their phones in
the event that they are lost or stolen. It will be available in the
Philippine market in June 2008.
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