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What do Kentucky Fried Chicken, Shell gas station,
Robinson’s Mall, National Bookstore, Celine, Ambergris and Banco
De Oro have in common?
These popular brands will not be
selling any common or service, but when their customers step into
their thresholds, they will soon find out that these firms are
literally covered by Tile Trends, leading distributor of quality and
affordable tiles.
“We cannot overemphasize the
importance of tiles in any construction or interiors design project.
In many instances, they really make the difference,” says Levina
Lim, general manager of the tile firm.
Tile Trends carry four popular brands,
namely Impero, Kito, Jinzuan and Hengwei which are manufactured in
Indonesia and China which are known for low production costs.
The company is na offshoot of
Prime Floor Coverings, Inc. which imports and distributes
high-end brands from Italy and Spain.
“We started Tile Trends in
2000 born out of the increased demand for more affordable but
quality tiles due to the construction boom in the country in recent
years,” she said.
“However, European and Asian
tiles have different designs, sizes and business system, so we
cannot merge them and decided to create a separate distributor to
cater to homeowners, architects and interior designers who want an
contemporary Asian look,” Lim pointed out.
Indonesian-made Impero tiles, the
company’s main product line, are widely used in private homes,
hotels, resorts and offices in the United States, Canada, Germany,
Australia and Italy, as well as Asian countries like Singapore,
Malaysia, Japan, Korea, Indonesia and Taiwan, and China.
Impero specializes in porcelain
granite, floor tiles, and rustic homogenous vitrified tiles using
Italian technology and Spanish artistry.
Meanwhile, Jinzuan, Hengwei and
Kito are among the biggest manufacturers of rustic tiles in China
which have also made their way to different parts of the world
because of the growing popularity of earth colors and contemporary
chic.
In addition, the company also
distributes Chinese-made Hitom, Romantic Tiles and Art Ceramics.
To keep abreast with the dynamic
nature of the industry, manufacturers continue to develop new
designs and technologies that would appeal to both the Asian and
international markets.
Among the new products are Tile
Trends is distributing are metallic—and wood-inspired designs
which evoke a futuristic and exotic look, respectively.
These products undergo rigid
quality control to ensure they meet international standards, while
maintaining very competitive costs.
Like the proverbial David in the
land of the giants, the firm has been able to hold its own against
established tile manufacturers which have had decades of a head
start. At present, Tile Trends has hundreds of designs catering to
various segments of the market–from high-end projects, condo
units to simple homes who want a touch affordable elegance in their
abode.
In its seven years of operation,
the company has supplied to big names such as Asia United Bank, and
apparel firms CMG and BYSI.
Tile Trends also distributes to
contact centers like, Ambergris, e-Teleperformance, HSBC and Filinvest
Civic Prime.
She said that providing tiles to
call centers, especially those which operate on a 24/7 cycle, is
very challenging because they need to come up with visually soothing
and relaxing designs to enhance the ambience in the work
environment.
“Aside from affordability and
the trendy tiles we supply, we are able to bag important clients
because of our personalized service and on-time delivery of
products. Architects and interior designers trust us because we have
assigned account executives to look after their projects,” Lim
concluded.
Tile Trends Inc. is at Pres.
Osmeña Highway corrner Estrada Street Malate, Manila, with
telephone nos. 525-4325 and e-mail tiletrendsinc@yahoo.com.
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